BJORN RPJ BLANKERT
+31 0 6 57338781
VISUAL MERCHANDISE MANAGER | DIRECTOR
BRAND CREATIVE MANAGER | DIRECTOR
Innovative, intuitive, and detail-oriented senior visual merchandising and brand presentation leader with over 15 years of extensive global experience utilizing an impressive industry background and a recognized talent for creative problem-solving to continually push the visual merchandising envelope. Demonstrated ability to rapidly assimilate project briefs, identify key drivers, and deliver unique solutions that support and amplify the brand message. Adept at turning everyday requirements into dynamic experiences that perfectly merge concept design and product presentation. Track record leading teams to outperform corporate objectives.
Global Concepts • Visual Merchandising • Interior Design • Brand Development & Presentation
Retail/Wholesale Marketing • New Business Acquisition • Team Leadership & Training
Project Management • Vendor Negotiations • Client Relationships • Budget, Logistics & Planning
Björn represent a rare combination of characteristics which have a proven facility
to create value for brands and teams-within-brands.
Quick Cognition (it doesn't take him long to "get" the vibe of a brand)
Expedience (he is a master of determining the "shortest distance between two points", making him exceptionally productive)
Fun (it's a stupid word, but it ensures that his own attitude stays incredibly positive to the point where it actually "positivizes" the attitudes of others involved in his projects and makes him a great networker, negotiator and agreement-builder)
Off-Center (he has an unique personality and this can be felt in his projects which also have an invaluable element of "uniqueness" in them, while always also fully supporting/projecting the brand message required)
Broad-Strokes (it's related to "Expedience" above, but he works in broad strokes and help brands make a big impression in a small amount of time. Lot's of bang-for-the-buck.)
All of the above combine to frame his work as something more dramatic/theatrical than "Architecture", larger and more environmental than just "Visual Merchandising"... More like when ENVIRONMENTS have the life, personality and dynamism of EVENTS. Call it "ENVIO-VENTS" or "EXHIBITIONISM"
And it is the combination of who he is as a person PLUS his unique (wide and deep) experience with expressive and respected global brands that have provided the platform for all of the above.
Liam Maher (September-2009)
nulnul31, Nijkerk, The Netherlands • 2009-Present
Focused on creating product presentations and visual merchandising.
Visual Merchandise Producer / Visual Exhibitionist
Drive all aspects of innovative and leading edge product presentations for various clients. Leverage creative flair to ensure optimum outcomes in the areas of store analysis, store interior design, project management, acquisitions, visual merchandising plans, product photography, and creative consulting for market-related projects. Build and maintain strong relationships with diverse clients including Juffrouw Jansen, YouAreHere, CafeNoir, Republic of Frends, and Gembird. Additional tasks focus on development of web-sites, collateral, brand image and instore presence. Attend seminars, creative events and store projects to generate new clients. Design and execute trade show displays. Prepare and administer budgets.
Designed entire store for Juffrouw Jansen and conducted favorable vendor negotiations resulting in a 30% boost in store traffic, increased sales of 20%, and increased store capacity of 15%. Presently developing design for a second store.
Boosted sales 10% for YouAreHere and delivered a 10% increase in capacity. Won Design Detail Award 2011 with YouAreHere team.
Developed effective visual presentations for CafeNoir leading to a significant increase in store employee knowledge.
SCOTCH&SODA BV, Hoofdorp • 2010-2011
Focused on sale and distribution of men’s, women’s, and children’s apparel with 2010 revenue of €123M and 250 employees.
Visual Merchandise Manager / Retail Franchise
Assumed newly created position, supervised a window designer and a hardware manager, and oversaw management, planning and coordination of visual merchandise. Interfaced closely with the merchandise manager to develop buy-in budgets and plans related to store interiors and capacity. Spearheaded creative design and implementation of new preliminary floor plans and window packages for franchise stores and company owned outlets. Develop and author visual merchandise directives and devise and implement a visual merchandise training program for the company’s academy. Work closely with retail and marketing management on development of vision and direction for both retail and the brand. Co-designed floor plans with external architects. Co-designed new store fixtures and oversaw prototyping and testing. Increased operational efficiency through development and implementation of effective departmental working processes. Partnered with external sales trainer to elevate operational performance through implementation of a comprehensive training program.
DESIGNING HAAKER, Badhoevendorp • 2010
Provides national window dressing, visual merchandising and creative services and promotes sales of ABC and IBW mannequins.
Directed daily client-related activities of 22 window dressers and a desktop publisher ensuring optimum levels of visual merchandise creativity and quality. Developed visual merchandise guidelines and devised and conducted high level training programs. Performed store analysis and provided creative concept designs for clients including visual marketing, store design, and trade show booth design. Created store capacity plans for several clients across diverse retail environments. Streamlined company communications with a focus on optimizing corporate identity, advertising, web-site, presentations, and collateral. Infused attractive personality into mannequin showrooms. Developed and managed budgets.
Influenced management to significantly increase investment in staff.
Energized unexciting presentation methods and introduced customized approaches tailored to individual clients.
Increased staff visual merchandising know-how by conducting comprehensive training programs and workshops.
Achieved first place in Beekwilder store window contest.
OILILY, Amsterdam • 2006-2009
A fashion company concentrated on women’s and girls apparel with 120 employees. Company went bankrupt in 2009.
Visual Merchandise Manager / Concept Designer
Supervised 2 visual merchandise coordinators and indirectly oversaw VM managers in the US and Japan. Interfaced closely with both the marketing and the sales directors on related initiatives. Held oversight for strategy and planning of the VM function within the global retail, global marketing and global wholesale departments. Designed new global store interior, HQ interior, and showroom interiors for several agents. Developed brief and oversaw coordination of corporate campaign photography. Created store window displays and point-of-sale collateral.
Orchestrated all aspects of the design and implementation of a new retail store concept in 22 stores worldwide over 12 months.
Led design and drawing of all 55 retail store floor and routing plans worldwide.
Spearheaded creation and implementation of numerous initiatives including a new office in Kraanspoor Amsterdam, the company’s trade show presentation, several showrooms, and critical seasonal collection presentations to agents and distributors.
G-STAR, Amsterdam • 2005-2006
A denim brand based in the Netherlands with revenue of €35M and 350 employees world-wide.
Visual Merchandise Manager | Retail
Oversaw development of all VM materials for the brand and directed a team of 3 comprising a visual merchandise coordinator, a visual merchandiser, and a window designer. Played key role on retail management team in area of strategy development. Coordinated VM logistics and ensured strict budget management. Designed displays, POS materials, and collateral. Supervised development and launch of 25 new stores, created over 70 global window packages, authored 75-page VM manual, and created innovative guerrilla campaign to communicate store openings.
OILILY, Alkmaar • 2003-2005
Visual Merchandise | Marketing Coordinator
Generated creative VM solutions for Europe, the US, and Japan, including window design, POS and trade show materials, and collection presentations for retail, agents, and distributors. Coordinated campaign photo-shoot. PR events, and training of agents in Visual Merchandise skills.
Influenced striking collaborations with famous artists in the design industry including Jurgen Bey & Rianne Mankink, Sloom Design, Frans Piek, and Remco van de Craats.
Pioneered concept that generated enormous publicity and international media coverage featuring a ‘museum’ of artwork sent in by kids and prospective employees.
BURTON SNOWBOARDS EUROPE, Innsbruck, Austria • 2000-2003
World market leader in the snowboard industry in both hard and soft goods with 350 employees.
Marketing Coordinator - In-Store and On-Snow Programs
Marketing Manager - Anon Optics and Red Protection
Managed European demo team of 3 personnel and led design of all aspects of demo materials for testing by stores and consumers. Oversaw creative design of demo houses in 9 locations throughout Europe including Burton test area, banners, chill areas, seats, couches, bars, and game-units. Developed new product training kits for representatives. Led marketing initiatives for Anon and Red sponsorship and advertising deals, media buying, editorials, and negotiations with mountain organizations.
Designed, developed, and project managed logistics and build-up/take down of the European Sport trade shows including ISPO.
Co-designed marketing plan and visual presentation for Burton European Open and Burton Video Tour featuring Burton global team video parts, shown in cinemas throughout Europe.
LEVI STRAUSS & CO, BENELUX & GERMANY, Amsterdam/Heussenstamn • 1999-2000
Retail Coordinator Levi's & Dockers
Reported to the visual merchandise manager and managed team with oversight for brand presentations to the retail trade. Enhanced presentation effectiveness at store level and promoted new fits. Provided VM related education to store staff and implemented POS materials.
Previous career experience includes Store Manager at Fooks & Canadian Stocks, Decorator at Julien Marnier and Ski/Snowboard instructor in Serfaus in Austria.
MBO Degree in Fashion Presentation
Alphen A/D Rijn, The Netherlands
Fluent in Dutch, English and German
MS Office / Adobe CS5 creative suit / Google Sketch-up / Prezi
REST OF MY TIME
Family bizz, Surf, CafeRacer, DJ'ing, Art/Design and Snow