Beth Soriano

Freelance Editor & Proofreader

1263
Location:Cranberry Twp, Pennsylvania, United States
Profile:https://www.freelanced.com/bethsoriano
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3.0
2 Skills
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Professional Experience

Content Editor/Clerical Editor, INVENTHELP – Pittsburgh, PA, 10/2007 – 2/2011
InventHelp is America’s leading inventor service company that submits inventors’ ideas to industry in the hope of obtaining a good faith review.

•Performed content and clerical editing on up to 30 research reports on a daily basis. The so-called research reports are written by the research team on behalf of the inventors/clients based on information provided by the inventors/clients.

Production Coordinator, OFFICE DEPOT – Delray Beach, FL, 10/2002 – 5/2003

Office Depot is a global supplier of office products and services, operating three business segments and multiple channels. There are over 1,100 retail stores as well as a contract sales force, Internet, catalog and call centers.

•Acted as a liaison between Advertising, Marketing and Merchandising throughout the entire production of weekly advertising insert and seasonal catalogs.
•Coordinated and prioritized workflow between Advertising, Marketing and Merchandising based on daily schedules to ensure deadlines were met.
•Reviewed and proofed each stage of production to check for content, accuracy, consistency and approve that all copy and design objectives were met.

Account Executive, MARKET PLACE PRINT – Pittsburgh, PA, 12/1999 – 2/2002
Market Place Print was the country’s fourth largest print media buying company with over $250 million in placements.

•Participated in and managed newspaper advertising programs for various national retailers including two Fortune 100 retailers, PETsMART and Office Depot.
•Analyzed national markets and prepared documentation and presentation materials in support of cost effective advertising plans. Presented recommendations to clients and implemented approved changes in their current newspaper program. Market research resulted in an annual cost savings of $2 million.
•Managed and executed ROP buying programs involving 500 newspapers with annual expenditures exceeding $6.5 million, while maintaining lowest discrepancy rate in the company.
•Negotiated newspaper advertising contracts for clients with total savings of over $200,000.

Print Media Buyer, INNOVATIVE COMMUNICATIONS/INVENTHELP– Pittsburgh, PA, 12/1998 - 12/1999

Innovative Communications is the in-house advertising agency for InventHelp, a national invention company that submits ideas and inventions to industry.

•Researched and analyzed national magazines and determined appropriate outlets for InventHelp’s target audience.
•Bought classified advertising space for client and tracked results.
•Created and assisted in the wording and layout of advertisements. Aided in the creation of 15 and 30 second commercial spots.
•Managed monthly advertising expenditures for 60 national offices. Documented advertising budgets in Microsoft Access and Excel. Directed potential clients to appropriate national sales office.

Account Executive, PITTSBURGH TRIBUNE-REVIEW– Warrendale, PA, 5/1998 - 12/1998

The Pittsburgh Tribune-Review is the second largest and fastest growing newspaper in Pittsburgh.

•Called on active and prospective local retailers as a representative for the newspaper.
•Developed advertising programs based on client needs to promote and produce sales.
•Helped with the design and layout of client advertisements.

Education
Bachelor of Arts in English and Communications, GROVE CITY COLLEGE – Grove City, PA, 1998
Skills (2) Rating
Editing
Proofreading