RENEE FRIED COPYWRITER
California State University, Northridge, B.A., Child Development
UCLA Post Baccalaureate Program in Interior Design
MARKETING & COMMUNITY OUTREACH DIRECTOR
Ribét Academy College Preparatory School PreK-12th
December 2009 ---May 2011
--- Write, edit and/or vet all major school communications to ensure consistent brand messaging (This includes the school website, brochure, collateral materials, press releases, and newspaper articles.)
--- Act as Liaison for feeder schools, parents and the media in an effort to raise awareness of our program and its strengths.
--- Manage photography and other visual collateral
--- Supervise and manage volunteers as necessary
--- Establish and maintain strong working relationship with feeder school directors, school representatives, parents, students, alumni, donors and representatives from the business community
--- Successfully marketed our new Preschool ages 2½ -3½
--- Work directly with all relevant media outlets
--- Interact with all facets of the school, including fundraising committees, alumni relations, teachers, administrators and families
---Assess prospective students for acceptance into Ribét. (Recruited a record number of student enrollees for the year-end.)
---Organize Open houses and continually worked to make each event more successful and more accessible to families
---Speak to parents and students at school fairs and open houses
---Give school tours at bi-monthly Parent Visitation Days
---Produce yearly Marketing Plan and work within a budget
---Present guest lecturers who speak on topics of interest to parents and students
The Green Book: The Everyday Guide to Saving the Planet One Simple Step at a Time New York Times Best Seller
--Provided research and writing on this user-friendly, how-to-guide which illustrates the ways in which we may save time, money and natural resources at home, work, and school by making better lifestyle choices for each area.
--Compiled data on interesting and little-known fun facts. Though humorous in parts, the book explains the ways in which all of us leave our own distinct footprint on the earth.
COPYWRITER (Advertising & Marketing)
Ogilvy & Mather Direct Advertising, DDB Needham, Chiat Day, United Jewish Fund,
Dailey & Associates and J. Walter Thompson
---Wrote ad copy for print, radio, brochure, direct mail, and outdoor for award-winning advertising agencies. ---All ads were initially researched to establish the target market based upon age, economic status, gender, and/or geographical area.
Children’s Nature Institute
CNI's program offers school children, primarily in the inner-city area, hands-on learning opportunities and exposes them to the natural world. Field trips are catered to introducing the wonders of nature to k-3rd grade students. I volunteer as an assistant leader.