Dave Rockenbaugh

Freelance Advertising Freelancer & Copywriter

Location:Chicago, Illinois, United States
Website: http://www.rockensockem.com
2 Skills
Dave Rockenbaugh
Collaborator _ Innovator _ Mentor _ Strategator


VP, ECD _ Robinson & Maites, Chicago _ 02.2011 to Present
Asked by previous agency to return to Chicago to work on FedEx, FedEx Office, Wellmark BCBS, Intuit, Blues Hall of Fame, etc. Created first social media promotion for FedEx Office: “Best creative I’ve ever seen.” Vital in landing Intuit and new assignments from FedEx.

ECD _ Adrenaline Communications, NC _ 10.2008 to 02.2011
Developed winning brand positioning & concepts. Clients: UCB, Greer Labs, Covidien & TrialCard.

CD _ MicroMass Communications, NC _ 12.2006 to 09.2008
Developed program to teach 15+ journalists to become copywriters. Winning concepts for two new non-pharma accounts: LabCorp & Bowflex. Led the new media initiative. Developed & taught monthly “lunch & learns.” Clients: UCB, Novartis Cardiology, Novartis Oncology, Salix & Shire.

ACD _ Ogilvy/Wunderman, NY/NC _ 04.2002 to 02.2006
Grew a green, local, creative team that led to new assignment wins from existing client. Reported directly to the ECD for IBM Worldwide in NY. Won 3 ADDYs in the 1st year. Won 2 pro-bono accounts: NC Art Museum, Museum of Life & Sciences. Developed positioning & award-winning logo. Clients: IBM PCs, Software and Servers. Lenovo PCs.

CD _ Jennings, NC _ 07.2000 to 10.2001
Won 8 ADDYs & over 12 industry advertising awards in 1st year. New client wins: Krispy Kreme (retail), Volvo Trucks, & US LEC (began as PR account, grew to $2.5+ million ad & DM account). Pro-bono DM creative for Raleigh Chamber of Commerce generated huge responses from California relocation prospects. Developed agency’s creative strategy. More clients: UNC Health Care, Coastal Federal Credit Union, Equitel,
Pharmanetics, Bespak, Many now-vapor dot.coms.

VP, ECD _ Robinson & Maites, Chicago _ 04.1997 to 06.2000
Grew an 8-person creative & production group to 26 for Alamo, Chicago Board of Trade, Citibank, GTE, Kodak, Kraft, Mattel, NCAA & SC Johnson’s Glade, Edge, Ziploc & Aveeno brands. Created direct & promo launches for Glade Plug-Ins Scented Oils & Pledge Grabbit. Developed integrated campaigns for new services from Ameritech, GTE & NetDox. Created, with production manager, studio & creative work processes. Created and taught “Hot Lunch” seminars.

CD/ACD _ Tassani & Paglia/BBDS, Chicago _ 06.1993 to 04.1997
Promoted to CD after 2 years. Won Silver Telly for EKCO. Corona Beer produced billboard concept (although account won elsewhere). Clients: Amoco, Amex Corporate Card, Arthur Andersen, Blue Cross Blue Shield, Discover Card, EKCO, Illinois Lottery, Ingersoll-Rand, Alberto Culver, Kemper Mutual Funds, Bob Evans & Wendy’s.


ADDYs _ 2006 _ 2005 _ 2003 _ 2002 _ 2001 _ 2000 _ 1986. PhAME _ 2007. Rx Club Award of Excellence _ 2007. Healthcare Advertising Awards _ 2000 _ 2001. Silver Telly _ 1996. Print Magazine _ 1991. Art
Direction _ 1991. Creativity 22 _ 1990.


MS in Advertising _ Medill School
of Journalism _ Northwestern University
BS, Business Administration & Music _ Butler University


Echo Awards
US Promo Awards
International Promo Awards
Moebius Awards

A lot of other cool stuff

Memoir Writer, available on Amazon.
Game Designer, with 4 award-winning board games.
Musical Writer/Composer, 1st done and finishing 2nd.
InDesign, Photoshop, Illustrator, Flash,
& Wii.

Skills (2) Rating