Joy Marshall

Freelance Event Planner & Marketer

Location:Omaha, Nebraska, United States
Phone: 402-614-5558
2 Skills
• Successful leadership in community and business development for sixteen years
• Effective working independently as a cooperative team leader or member
• Extensive practical hands-on experience as owner of a small business
• Proficient with program planning and augmentation
• Enthusiastic in presentation development and delivery
• Self-directed with a drive to successfully complete projects
• Adaptable in challenging situations
• Resourceful in research-based business development activities

Small Business Owner October 2011 – Present
Performance Planners, Omaha, Nebraska

• Owner and operator of an independent meeting and event planning service offering leadership for quality “worry-free” conferences and events.

Event Planner August 2007 – October, 2011
MarketPlace Conferences, Center for Rural Affairs, Lyons, Nebraska

• Demonstrated organization and efficiency, with proven ability to prioritize and handle multiple facets of numerous projects
• Displayed excellent verbal and communication skills with staff members, facility staff, exhibitors, sponsors, speakers, moderators, and attendees
• Prepared conference timeline and worked with staff and volunteers to meet deadlines
• Led program development of Nebraska, Colorado, Kansas and South Dakota MarketPlace Conferences
• Attendance of each event attracted 200-600 attendees, 30-50 exhibitors, and 30-90 speakers
• Established sponsorship program enhancing fundraising opportunities along with implementing and monitoring sponsor benefits bringing in over $400,000 in the eight events
• Acted as team leader through facilitating the development of goals and objectives of conferences
• Implemented and produced the conference with staff and each state’s volunteer board ranging from 10 to 30 people
• Assisted in the development and dissemination of quality program materials to “brand” the project
• Developed and monitored program budgets and tracked actual income and expenses ranging from $60,000 to $120,000
• Communicated with facility sales, service, and catering managers on all aspects, including negotiations, contracting, work-plan development and banquet event orders to create a well-planned production
• Upon completion of each event, organized debriefing meetings with key staff reviewing all aspects of the event
• Worked with Convention and Visitors Bureaus(CVB) and/or Chambers of Commerce’s to create lasting partnerships
• Oversaw department staff
• Trained and managed volunteer staff during events

Small Business Owner May 1994 – August 2007
Performance Planners, Arthur, Nebraska

• Owner and operator of an independent meeting and event planning service offering leadership for quality worry-free conferences.
• Managed business planning classes through the NebraskaEDGE (Enhancing Developing and Growing Entrepreneurs)
o Custer County EDGE classes (May 1994 - August 2007)
o Keith County EDGE classes (May 1996 – August 2007)
o Lincoln County EDGE classes (May 1995-August 2007)
o A few other events included: Rural Alternatives Distance Learning Workshops, Nebraska Rural Institute, Mediation Conference, Housing and Homeless Conference

Regional Coordinator August 2000 – August, 2007
NebraskaEDGE (Enhancing, Developing and Growing Entrepreneurs, a project of the University of Nebraska-Center for Applied Rural Innovation (CARI), Lincoln, Nebraska (.5FTE)

• Served as the western Nebraska contact to train and support program managers, instructors and coalition members with project development and management primarily in central and western Nebraska, eastern Nebraska as needed
• Met and educated community members regarding community and business development through entrepreneurial trainings
• Assisted program managers on community development and programmatic development during the initial phases to implement EDGE courses
• Created and presented PowerPoint presentations for startup coalitions and program manager and instructor trainings
• Developed and disseminated quality program materials to “brand” project development
• Tracked and monitored community coalition development for EDGE course implementation
• Established sponsorship program to enhance fundraising opportunities
• Produced marketing materials to program managers for building coalitions

Leadership skills
• Experience as a team leader with clients and volunteer-based organizations
• Program planning and development, including client needs assessment, goals, and objectives
• Developing and maintaining partnerships creating a common vision
• Building relationships across the community and networking with professionals and organizations
• Ability to work with volunteers in different capacities
Organizational skills
• Able to monitor, maintain and guide projects such as tracking speaker, moderator, exhibitor, catering, and sponsorship requirements to create stress free involvement
• Achieve high quality programming results
• Self-directed, and able to work independently and reliably
• Adept at preparing agendas for meetings
• Budget development and creation of final report with recommendations for improvement
Communication skills
• Engaging public speaker
• Strong verbal and written communication
• Effective generation of media materials
• Create and distribute press releases
Management skills
• Experience with fundraising and sponsorship development and follow-through
• Successfully researched and developed a complete business plan
• Develop and manage financial aspects of projects
• On-site conference management
• On-site inspections and facility contract negotiations
• Coordination of conference staff
• Highly skilled in coordinating and preparing banquet event order to include food and beverage, AV, room set-up, plus much more
• Develop, tabulate and review evaluation results
• Compile project final reports
Technology skills
• Microsoft Word, Excel, PowerPoint and Publisher, Adobe Professional, Constant Contact, Event Planner Plus
• Quick to learn and adopt new software, programs and technology

• “Hands-On” Business Planning Curriculum - Co-authored a set of exercises designed to provide entrepreneurs with a practical “hands-on” interactive understanding when preparing a business plan
• Wolf Den Market – Initiated and started a grocery store in a town of 129 people with a group of ten junior and senior high school students. Gained national recognition in the Wall Street Journal, People Magazine and more.
• Nebraska High School Rodeo Sponsorship Program – Assisted high school rodeo association with the development and implementation of their sponsor program
• Nebraska High School Rodeo – Selected as co-secretary of the state finals with over 300 youth participating

• CITI Course Completion - Social/Behavioral Investigator Course
• IEG Sponsorship Seminar Series – Selling More Sponsorships
• Hospitality Sales and Marketing Association International - Affordable Meetings Exposition and Conference
• Consortium for Entrepreneurship Education Conference - Entrepreneurship education conference as a lifelong learning process for youth to adults
• Association for Enterprise Opportunity - National association of community-based organizations providing entrepreneurial education
• Program Manager & Instructor Certification - NxLeveL Entrepreneurial Training Program

• Friend of Nebraska Extension Association of Family and Consumer Science Award, 2001
• Friend of the Year, 1998 - Rural Enterprise Assistance Project
• Nebraska State Business Plan Winner, 1995 - The NebraskaEDGE
• Officer of the Year, 1994 - Rural Enterprise Assistance Project

• Small Business Association of the Midlands Advisory Member (December, 2011 – present)
• Knights of Ak-Sar-Ben, River City Rodeo Board Member (July 2009 – present)
• Martin Bay Community Church Board Member – (January 2005 – August, 2007)
• West Central Nebraska Development District Board Member – (September 2005 –January 2007)
• Nebraska Enterprise Opportunity Network (NEON) Statewide Elected Executive Committee Member - (January 2002 – November 2004)
• Center for Rural Affairs Board Member - (March 1998 –January 2002)
• Arthur Co. High School Rodeo Secretary & Sponsor – (January 1998 – January 2007)

Lincoln School of Commerce, 1979 - 1980
Associate Degree in Accounting

REFERENCES: Upon Request
Skills (2) Rating
Event Planning