Melissa Witt

Freelance Content Writer & Project Manager

1407
Location:Colorado Springs, Colorado, United States
Profile:https://www.freelanced.com/melissawitt
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EDUCATION

Union University
Masters of Business Administration
March 2006

Western Kentucky University
Bachelor of Science in Exercise Science
Magna *** Laude, May 2003
Minor in Business Administration

QUALIFICATIONS


? Sales and marketing presentation experience with publicly-traded Fortune 500 companies
? Proven sales closing experience in new business acquisition
? Organized and punctual with deadline-driven work experience
? Strong communication and management skills, specifically within marketing industry
? Ability to learn business processes quickly while paying attention to detail
? Creative in approaching new situations and ideas
? Excellent computer, writing and editing skills
? Tuned in to social media and online marketing trends
? Strong experience in digital media, TV and radio production


EXPERIENCE

Inuvo, Inc. | Clearwater, Florida
Director of Marketing, October 2009 – Present
Marketing Manager, November 2008 – October 2009
Program Manager for Microsoft Account, August 2007¬ – November 2008

• Execute on brand positioning and marketing communications strategy
• Create, present and distribute all brand and marketing materials to internal and external audiences
• Manage marketing projects both with internal marketing team and third-party partners
• Develop and oversee social media marketing plan for company and various company brands
• Create, layout and maintain content for websites, sales materials, email campaigns and presentations
• Manage investor relations and materials for public company
• Establish business requirements for technical implementations for both customer-specific customizations and company-wide platform development
• Work hand-in-hand with development team to ensure all business and user experience
requirements are integrated within technology platforms and websites
• Routinely perform competitive analysis of industry offerings and statistical trends
• Planned and represented Inuvo and Microsoft at industry tradeshow and conference events
• Developed and maintained client relationships across multiple products and business groups
• Managed and led projects and initiatives across various business/product groups
• Handled all budgets and revenue associated with the Microsoft client account

Signature Advertising | Memphis Tennessee
Account Manager, September 2003 – August 2007
Account Coordinator, September 2003 ¬– December 2004

? Directed international accounts including Hilton Hotels Corporation, FedEx and ServiceMaster
? Generated more than $1,000,000 in annual billings through retention of client base and new business development
? Developed national and international marketing strategies and plans
? Managed all creative, digital media and public relations aspects of all campaigns
? Lead integrated marketing campaigns for multiple e-Commerce projects
? Oversaw all operations for several accounts at in-house distribution center
? Trained and managed Account Coordinators
? Handled cost estimates, invoicing and account profitability


L.A. Weight Loss | Memphis, Tennessee
Sales/Counselor, June - September 2003

? Consulted with current clients and guide them through problems and obstacles
? Presented and sold program and supplement options to prospective and current clients
? Responsible for maintaining records of each client’s medical history and daily progress

Fruit of the Loom | Bowling Green, Kentucky
Corporate Wellness Department Coordinator, August 2002 - May 2003

? Communicated with employees reasons to be active in the fitness facilities
? Developed, planned and oversaw fitness activities and programs
? Supervised and maintained fitness assessments

REFERENCES

Available upon request