Amanda Russo

Freelance Multimedia Freelancer & Marketer

1330
Location:Middletown, Rhode Island, United States
Profile:https://www.freelanced.com/amandarusso
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2 Skills
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Amanda Russo____________________________________________________________
213 Tuckerman Avenue, Middletown, RI 02842 Cellular: (917) 922-1519; amandaroserusso@gmail.com

OBJECTIVE: Utilize my communication, writing and organizational skills I have obtained during my experience in sales and marketing.

WORK EXPERIENCE:

Martha Stewart Living Omnimedia (MSLO), New York, NY
Sales Development Manager for Sales/ Marketing Departments February 2010- September 2011
• Create MSLO multimedia (digital, print, broadcast, mobile) and added value proposals for Martha Stewart Living, Whole Living,
Everyday Food, Martha Stewart Weddings, marthastewart.com, wholeliving.com, marthastewartweddings.com, The Martha Stewart
Show, and Martha Stewart Living Radio
• Execute and lead post sales activity including copywriting, client status calls, special events, sampling opportunities, client mailers, and recaps
• Develop and execute custom creative units (in-book and online) including advertorials, rich media units, promotional pieces, and
SnapTag/QR promotional units
• Liaison with merchandising, sales, production, and editorial departments to implement new marketing strategies
• Develop and execute online promotions (sweepstakes, email blasts)

Integrated Marketing Associate Manager for Sales/ Marketing Departments October 2008- January 2010
• Create MSLO multimedia (digital, print, broadcast, mobile) and added value proposals
• Manage all Trade Shows and Events for Body+Soul Magazine including the Natural Products Expo East, Natural Products Expo West,
The National Wellness Conference, Susan G Komen’s Ride for the Cure, and Yoga Studio Sampling
• Manage retail relationship and sampling opportunities at Whole Foods
• Develop and execute custom creative units (in-book and online) including advertorials, rich media units, advertiser dedicated emails,
and Snaptag promotional units
• Responsible for updating MSLO and Body+Soul’s branding materials including sell sheets, media kit, brand presentations, and research updates
• Monitor and manage Body+Soul’s budget


Ad Sales Administrator for MSLO Publishing Management December 2007- October 2008
• Liaison with marketing, production, and editorial departments on internal and external projects
• Coordinate meetings, events, and travel arrangements
• Organize high-level client dinners
• Conduct research, DNA statements, and narrative briefs

Ad Sales Coordinator for Martha Stewart’s Everyday Food Magazine August 2007-November 2007
• Coordinate meetings, travel arrangements, expenses, and daily tasks for all managers
• Maintain estimates in MSG and conducted research creating PIB reports
• Organize weekly sales meetings: tracked attendance and recorded minutes
• Handle advertiser inquiries for media kits, issues, on-sale dates, etc.
• Prepare, maintain and handle trafficking of insertion orders

EDUCATION:
Villanova University, Villanova, PA; Bachelor of Arts 2003-2007
Major: English Overall GPA: 3.65/4.0 Honors: *** Laude

New York University, New York, NY; School of Continuing and Professional Studies May 2007-July 2007
Completed the Basic Public Relations Writing Course

HONORS
• Dean’s List - 6 Semesters
• National Society of Collegiate Scholars

SKILLS:
• Computer Skills: Highly proficient in Windows, Microsoft Office, Word, PowerPoint, Excel, Adobe Photoshop, Salesforce
Skills (2) Rating
Multimedia
Marketing