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Christy Wagner

Freelance Graphic Designer & Logo Designer

Location:Rochester, Minnesota, United States
2 Skills
Christy Wagner

Graphic Designer – Art Director
Highly creative graphic designer with 11 years of experience in all areas of print and packaging design. Strong conceptual thinker accustomed to deadline-driven environments and working within a variety of budgets. Wide breadth of projects includes the creation of corporate branding and identities, production and execution of monthly and quarterly magazines and catalogs, packaging, advertisements, sales material, illustrations, promotional emails and web graphics. Professional and competent, with a diplomatic ability to work well with others. Excellent team-building and communication skills.

Freelance Art Director/Graphic Designer
• Collaborate closely with the Creative Directors, Visual Managers, and other Brand teammates to provide creative designs that have high impact and increase return on creative investment
• Communicate with clients, their partners, freelancers and external vendors when necessary to ensure a full understanding of the usage of the final rendering
• Direct and coordinate all graphic aspects for assigned projects to include, photo shoots, photo selection and layout of all printed materials and collateral
• Actively participate in photo shoots and provided direction on lighting, camera angles, arrangements and visual placement
• Manage art direction and tone for overall layout, working closely with the editorial directors on a variety of creative print and packaging products
• Work from concept sketches, draft product in Illustrator, InDesign or PhotoShop, then render drawings, photographs and artwork in a realistic fashion
• Set art direction and tone for all seasonal sales promotion, working closely with the client marketing team on concept, design, scheduling and production
• Coordinate and communicate with clients concerning creative design concepts for the printed materials, marketing collateral, website and production schedules
• Create branding concept for a variety of businesses spanning various industries
• Layout and design branding and logos for large companies and small companies
• Create style manuals as needed for clients
• Maintain knowledge of the client’s market and competitors campaigns
• Produced trade show exhibits
• Worked with clients to reduce waste at consumer level by heavily promoting green practices at all levels of production and consumption

Graphic Designer at Christopher & Banks
• Create web banners to advertise special promotions and featured products for placement on other websites
• Create concept, design and layout for electronic communications
• Provide art direction at photo shoots, advising on the camera angles, lighting direction and styles
• Attend photo shoots to ensure accuracy and quality expectations are met
• Formulate layout design for campaigns represented by catalogs, direct mail pieces, emails, in-store signage, collateral marketing materials, etc.
• Manage projects, internal resources and designers, working within budget and scheduling requirements
• Execute rollout of new branding and develop brand refreshes
• Maintain up-to-date knowledge of current software, hardware and upgrades
• Compose, retouch and recreate artwork as needed
• Project liaison between the Merchandising and Graphics departments

Graphic Designer/Art Director at Green Spring Media Group
• Directed and coordinated all graphic aspects for assigned publication including photo shoots for food, product, models and environments, cover layout and selection of cover photos
• Identified innovative ways to work within tight editorial budgets to hire photographers and illustrators
• Created layouts and designs for magazines including Midwest Home and Garden, Land O Lakes Recipe Collection Magazine, Carat and Real Food
• Designed logo and support material for Twin Cities Food and Wine Experience including advertisements, brochures and event programs
• Designed logo and support material including magazine and advertisements for Luxury Home Tour and Loft Living Tour
• Designed both prototype and premier issues of Carat and Real Food magazines for sale in various market areas around the country through retailers with different products
• Redesigned the Land O Lakes Recipe Collection Magazine
• Actively participated in photo shoots and provided direction on lighting, camera angles, arrangements, color and visual placement
• Set art direction and tone for overall layout of assigned publications, working closely with the editorial directors on assigned publications
• Attended meetings with the circulation and editorial staff to create the concept for publications including covers and features
• Followed provided style manuals as needed
• Attended weekly staff meetings for department and assigned publications group
• Maintained knowledge of the assigned market and competitors publications
Skills (2) Rating
Graphic Design
Logo Design