Kevin R. Watson
11 Abigail Avenue
Harwich MA 02645
Digital Artist with over 20 years experience in conceptual design, digital production and pre press, as well as
extensive retouching experience. This expertise, combined with my earlier background in advertising account
management, brings an in-depth knowledge of developing and implementing marketing and advertising plans to
digital design, production and retouching.
Provide clients with a full range of digital services including: branding, design, production, pre-press, typesetting, retouching,
and color correction — bringing jobs from initial concept through final output.
Digital Design, Production & Retouching
Conceptualize, design and produce trade and consumer advertising, brochures, promotional material, direct mail,
outdoor, posters, packaging, POP, displays and corporate identity.
Expert in: Adobe Creative Suite, QuarkXPress
Fluent in: FileMaker Pro, Microsoft Office, PowerPoint
Digital Production & Retouching
Clients include: Tracy Locke (Pepsi, Frito-Lay), BrannBlau (IBM), New York Color Center (Harper Collins),
American Express, Readers Digest, Create Inc, Watson Earl & Partners, Mammalfish.
Freelance Digital Production & Retouching: Creative Network Systems (CNS)
Temporary digital artist for the Tri-State’s largest graphic employment agency. Work for major clients and
agencies such as: Young & Rubicam, Citibank, BMG, Sony, Addison, Cline Davis Mann, Wunderman,
Showtime, Lowe, Wieden & Kennedy and others. —
1992 to present
V.P. Management Supervisor: N.W. Ayer
Managed AT&T direct marketing account. Oversaw staff of 15 and annual billing of over $40 million.
Developed and implemented all direct marketing and promotional material. — 1990 to 1992
Account Supervisor: Chapman Direct Advertising
Managed AT&T’s International business-to-business account. Responsible for staff of 13 and annual billing
of over $25 million. Developed and implemented all direct response advertising. Involved in new business
development and successful pitches for Doctor Pepper, IBM and Miller Beer. — 1987 to 1990
President: Goldberg & Watson
Founded and grew start-up agency to $12 million in annual billings. Agency served a variety of clients in the
Boston area providing advertising, promotion and public relations. —
1983 to 1986