Blake Marler

Freelance Public Relation Freelancer & Copywriter

Location:Charlotte, North Carolina, United States
2 Skills

Veteran, results-oriented communicator: Nearly 17 years' experience in agency, corporate and nonprofit sectors
Proficient client and media relationship manager: Managed long-term client and media relationships; instrumental in
long-range communications planning
Accomplished multi-tasker: Accustomed to managing diverse aspects of business—written communications, vendor management, event planning and more—in fast-paced environments with competing priorities and deadlines
Skilled wordsmith: Well-versed in crafting copy for variety of mediums including Web, electronic and traditional newsletters, direct mail, annual reports, ads, brochures, video scripts, news releases and speeches
Editor/proofreader: Consistent attention to detail when reading for grammatical, style and/or factual errors; thorough understanding of Associated Press (AP) style

Corporate Communications Director | US HIFU | Charlotte, NC | April 2009 – May 2011
Achieved record number of media placements; increased media coverage 39 percent over two-year period
Promoted from director of marketing and communications within one year
Responsible for local, regional, national and international media relations programs
Wrote and distributed all media materials; identified and pitched key media contacts; developed new, creative story angles; contributed social media content
One of five-person team tapped to spearhead and implement first messaging/publishing initiative
Increased awareness of innovative technology and company among key state and federal legislators
Wrote and distributed two ongoing electronic newsletters to several hundred recipients
Managed department accounts and interns

Public Relations & Marketing Director | McIntosh’s Steaks & Seafood | Charlotte, NC | Feb 2008 – Jan 2009
Responsible for increasing sales in award-winning, only locally owned restaurant in its class
Developed and implemented first public relations and marketing program; served as community liaison; wrote, designed and distributed collateral; spearheaded first focus group and analyzed data to develop targeted initiatives

Residential Real Estate Broker | HM Properties | Charlotte, NC | May 2007 – March 2010
Responsible for entire real estate transaction for buyers and sellers; developed and managed budgets; created and implemented marketing plans

Communications Manager | Academy Foundation | San Francisco, CA | May 2001 – Oct 2002
Spearheaded branding initiative; introduced new name and mission to nearly 26,000 top US ophthalmologists affiliated with the nonprofit arm of the American Academy of Ophthalmology
Managed creation and launch of first Web site; wrote and/or copy-edited all content
Wrote press materials; secured media interviews; created advertising campaigns
Managed creation and distribution of 20,000 annual reports; crafted all copy
Oversaw department budget of approximately $100,000
Implemented new media database

Marketing Director | Mint Museums | Charlotte, NC | April 1999 - March 2001
Created print and electronic advertising campaigns; managed all media buys; oversaw department accounts
Spearheaded redesign and launch of Web site; managed Web site content
Designed and wrote all collateral materials and signage for approximately 20 annual exhibitions
Coordinated retail promotions; served on speakers’ bureau

Public Relations Account Manager | Luquire George Andrews | Charlotte, NC | Oct 1997 - April 1999
Created and managed strategic, innovative media/public relations campaigns for clients such as world’s largest home improvement retailer, region’s recognized leader in vision care and city’s premier economic development organization
Instrumental in coordinating TABD, annual summit designed to enhance cooperation between transatlantic business community and the US and EU governments; conference set CEO participation record; led media relations effort and secured front-page articles in major local newspaper each day of the conference
Wrote press releases and developed other media materials
Secured print, television and radio interviews in 25th largest media market; advised clients on media relations
Developed crisis communications plans; trained clients in crisis communications

Press Agent | Browne Zukow Case Associates | San Francisco, CA | March 1996 – Aug 1997
Managed media and public relations programs in San Francisco and larger Bay Area, including the sixth and 20th largest media markets
Conducted press tours; planned and implemented local and nationally touring theater premieres for media; secured and executed celebrity appearances for clients including “The Phantom of the Opera,” the longest-running Broadway musical in the Bay Area, top-selling touring productions (“Tap Dogs,” “Cirque du Soleil” and “Shear Madness,” for example) and San Francisco restaurants and hotels, both new and established
Developed creative media strategies; wrote press releases and other materials; secured print, television and radio interviews
Supervised assistants/interns

Public Relations Representative | Paramount Parks | Santa Clara, CA/Charlotte, NC | Sept 1993 – March 1996
Implemented Paramount’s Carowinds and Paramount’s Great America’s media and public relations campaigns; served as company spokesperson; coordinated fund-raising/special events (including national conference); budgeted department accounts; managed assistants

Program/Public Relations Coordinator | Drug Education Center | Charlotte, NC | Aug 1990 – Sept 1993
Coordinated and implemented youth programs and other special events; launched agency’s first public relations program

University of North Carolina at Chapel Hill — Bachelor of Arts in Psychology, 1990

Achieved accreditation through PRSA, national public relations association
Outward Bound (28-day outdoor leadership and team-building program)
Courses in creative writing, public speaking, media training, social media, government advocacy, Web writing,
copy-editing, photography, professional organizing, real estate
Proficient with Microsoft Word and Excel; significant experience with Publisher, Filemaker Pro and Power Point, iContact, MediAtlas
Dale Carnegie Training, student and graduate assistant
Skills (2) Rating
Public Relations