Mikie Launey

Freelance Website Ad Designer & Event Planner

Location:Lake Charles, Louisiana, United States
2 Skills
Mikie Launey
1500 West Autumnwood Lane
Lake Charles, LA
(337) 852-O712

Objective: Seeking a middle level position as a Marketing Advertiser with a major media management company.

Summary of Skills

• Creative Team Leadership
• Corporate Communications
• Product Positioning & Branding
• Web & Print Content Development
• Focus Group & Market Research
• Development of Training Materials
• Sales Collateral & Support
• Public & Media Relations
• New Product Launch
• Able to access and analyze data to benefit from customer and market opportunities.
• Excellent written and verbal communication skills.
• Demonstrated high energy and well-built desire to attain top results with a positive, charismatic can do attitude.
• Develop and maintain rapports with the clients.
• Interact efficiently to drive results and revenue.
• Proficiency in handling windows based applications and advanced Microsoft office skills.


2009-2011 - Dupre, Carrier Godchaux Insurance Agency, Opelousas, LA
Commercial Marketing Representative

• Examine and develop strategic insurance policies and given valuable solutions to meet each customers specific needs as well as market them to broker companies to obtain competitive quotes for commercial accounts.
• Reference and document communication on all levels. Concise, proactive, professional emails, voicemails, phone-calls, and memos.
• Multi tasking endorsements, binding renewals, customer inquires, acting as liaison between customers and brokers, setting sales appointments and calling on current customers to ensure renewals, direct mail campaigns and cold calling on companies that would benefit from our unique services.
• Delivering exceptional customer service to meet crucial deadlines.

2007-2009-Evangeline Downs Racetrack & Casino, Opelousas, La - Promotional Marketing Creative Team Leader

• Compiled, edited, and recorded customer profiles
• Conducted professional presentations to prospective clients, direct mail campaigns and media consultant for media advertising.
• Reference and document communication on all levels. Concise, proactive, professional emails, voicemails, phone-calls, and memos.
• Establish effective communication within each department of the company involved in the promotions process and know the contact in each department for best execution.
• Coordinated and implemented various sales and promotional efforts for consumer/commercial markets that expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
• Tracked budgets, and monitored campaign results as well as return on investment.
• Consistently planned, implemented and that surpassed sales targets and increased marketing budget.
• Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped increase revenue on major accounts.

Bailey’s Inc., Lafayette, LA
2003-2007 Baileys Inc, Lafayette, LA- Promotional Events Coordinator/ Marketing / Public Relations Manager

• Coordinated all public and special event planning.
• Scheduled and coordinated all media presentations and community education programs.
• Planned, organized and coordinated the overall public relations activities, evaluating company image and desired impact, developing innovative promotions and positive media relations to increase recognition and credibility, and monitoring process to ensure compliance with identified goals and objectives.
• Solicited donations for non-profit organizations and maintained key volunteer relationships.
• Wrote and edited advertising copy for all media advertising including all media buys and coordinated promotions with newspaper, radio, and television.
• Managed details of all advertising and direct mail campaigns, including concept development, liaison with print shop and media, and coordination of all mailing services.
• Compiled media and group sales kit as marketing tools.
• Managed operations and trained incoming employees.
• Handled client service requests and queries for full customer satisfaction.

2004- University of Lafayette, LA
Bachelor's Marketing and Hospitality
Marketing -Major
Skills (2) Rating
Website Ad Design
Event Planning