David Horowitz

Freelance Ad Designer & Brochure Designer

Location:United States
2 Skills

Dear Sir or Madam:
I’m an experienced Art Director, Graphic Designer and Mac Artist with over 30 years in agency, direct mail, brochure, catalog, newspaper and retail advertising design and production for print. I also have experience with Web graphics creation.
My strengths lie in my visualization, time management and organizational skills.
My thorough knowledge of Quark, InDesign, Photoshop, Illustrator and related graphic software on the Mac enables me to use my sense of design to produce work quickly and accurately.
I’ve had extensive retail experience including copywriting, layout and production, as well as some Web design work.
My résumé foloows and samples of my workmay be viewed at: http://www.coroflot.com/public/individual_details.asp?individual_id=410340
I look forward to discussing the possibility of joining your creative team.

Professional Summary
Graphic Designer/Art Director/Mac Artist with over 30 years of experience in agency, direct mail, retail advertising, brochure and catalog design and production for print, as well as Web graphics creation.

Skills and strengths include:
• Visualization/conceptualization
• Creativity
• Expert in InDesign, QuarkXPress, Photoshop and Illustrator
• Organizational skills/time management
• Written and verbal communication
• Problem solving
• Results oriented/deadline driven
• Increasing profitability/decreasing costs
• Improving customer service


Updated and modernized glass supply catalog design and created and wrote series of brochures to kick off new commercial glass division at Daniels Corp.

Developed Book-of-the-Month’s Black Expressions Book Club Current Member catalog from inception to become one of the top ten book clubs at Bookspan with a membership of over 250,000, earning national recognition in literary circles.

Designed and implemented new format for Black Expressions Current Member catalog at Bookspan resulting in 15% increase in membership.

Retouched existing stock art instead of purchasing new resulting in $30,000 savings over 3 years at Bookspan.

Decreased turnaround time for catalog production and improved visual appeal at Outpost Communications Group resulting in 25% increase in new accounts including the largest RV retailer in Southeast U.S.

Reorganized server filing system at Outpost, improving efficiency and resulting in streamlined production schedules and faster job turnaround.

Professional Experience

Left work force because of family illness which has been resolved and I am ready to continue my career.

Graphic Designer
Daniels Corp., Carrollwood, FL 2007 - 2009
Create, produce and prepare glass hobby supply catalog and commercial glass brochures for print, design and produce print ads for publication, create web graphics

Assistant Art Director
Outpost Communications Group, Inc., St. Pete Beach, FL 2004 - 2006
Create, produce and prepare truck accessory and recreational vehicle catalogs for print for nationwide clients. Interact with clients to assure needs are met

Hometown Messenger, St. Petersburg, FL 2004 - 2007
Design, produce and prepare retail ads for print on a part-time basis from home. Design new company logo, new ads, redesign existing ads, consistently meet publishing deadlines

Art Director
Bookspan, Garden City, NY 1998 - 2003
Work with team consisting of editor, copywriter, marketing director and researcher to design and execute 24-pg Black Expressions Book Club Current Member mail order catalog, four to six 4-8-pg. enclosures and peripherals on 3-week cycle

Art Director
Squeo Graphics, Bay Shore, NY 1997 - 1998
Design and produce websites, brochures, corporate identity packages, retail advertising

Assistant Art Director
Mark 1 Publications, Inc., Rego Park, NY 1993 - 1997
Design and produce retail advertising, coordinate all art department traffic.

Freelance Graphic Design 1989 -1993
Create and produce retail electronics advertising. Accounts include: LaBelle Camera & Stereo, Ciro’s Corner, Corner Distributors, National Consumer Electronics

Art Director
Shopping Center Publications, Inc. West Babylon, NY 1985 - 1989
Manage 3-person art department. Design and produce retail advertising for mall publications (newsprint tabloids, magazines, process color catalogs) for South Shore Mall, Broadway Mall, Sunrise Mall, Kings Plaza, Dutchess Mall, Connecticut Post Mall and others: design and produce print ad campaigns for individual retail clients

Art Director
Ad Printing Company, Amityville, NY 1980 - 1985
Prepare retail advertising for print including concept, copywriting, layout, proof reading and make-up
Account Executive. Personal and telephone soliciting of retail advertisers, design and execution of advertising concepts


Parsons School of Design, New York, NY 1977 - 1979
Major: Advertising and Graphic Design
Selected coursework includes Advertising, Marker Sketch Techniques, Graphic Design
Grade Point Average: 4.0

Syracuse University, Syracuse, NY 1968 – 1970
Major: Industrial Design
Skills (2) Rating
Ad Design
Brochure Design