Big Apple Style Marketing, LLC
Digital Entertainment Marketing & Licensing Consultant - Freelancer
4/2009 – Present
Digital entertainment marketing consultancy with a focus on international promotion, distribution and monetization of content via digital spaces including Internet, television (terrestrial & OOH) and mobile. Focus on music, film and television content.
Maintains a growing client base that includes independent artists, producers and small businesses.
Establish direct relationships with corporations for content distribution and press releases
Organize licensing negotiations for music (audio) content for use in movies, television, commercial and video game placements. Also oversee licensing negotiations for broadcast licensing negotiations of episodic, documentary, film and all forms of television content. This includes terrestrial broadcast, in-flight, in-store, Pay-Per-View, Video-On-Demand, IPTV and other forms of traditional and non-traditional per hour/episode and RS distribution models and licensing agreements.
Bedrock Marketing, LLC
11/2007 - 4/2009
New York, NY
Marketing coordinator for an Internet direct marketing firm with a diverse portfolio of media, financial and consumer web properties
Organize and oversee all design and logistical aspects on all creative projects for new and emerging media and behavioral targeting websites; including drafting pre-development strategies, procuring vendors, developing mock designs, determining media placement, editing and revising designs; A/B testing for completed designs; media buying, thorough monetization optimization development
Ensure structural integrity for backend databases and oversee structural design team, maintain project manager website to organize all design and revision requests, coordinate production schedules with multiple creative design firms
Configure and continuously review P&L projections to determine ROI for each website
Actively researching and negotiating media placement for strategic partnerships
Analyzing and interpreting statistical data for web properties with a focus on enhancing consumer engagement
BGB New York
10/2006 - 11/2007
New York, NY
Project coordinator for medical education marketing firm.
Liaised with major pharmaceutical representatives to coordinate event itineraries for advisory boards and sales training meetings to increase brand awareness among medical community via discussion groups, web based training sessions and physician led presentations at regional and national pharmaceutical sales representative training sessions.
Work in tandem with venues and vendors to create and manage events.
Contact physicians on behalf of clients to attend round tables and brand presentations, compile physician's information for client records and manage travel itineraries for clients and attendees, organize honorarium and reconcile expenses with physicians.
Maintain close relationship with various internal departments to expedite various aspects of each project. Draft cohesive and comprehensive weekly reports detailing account progress for client perusal.
Janine Weil, Ltd
12/2005 - 10/2006
New York, NY
Account executive for multi line showroom
Represent five couture clothing and accessories lines in eastern division of United States
Create comprehensive client lists for vendors by opening new markets
Compile sales reports and marketing strategies towards new accounts
Represent lines at industry trade shows such as Atlanta Premiere, NY Coterie ENK, Moda Manhattan and Nouveau Collective New York
Oversee and assist with event set up and break down
Sales For The Show
Account Executive and Event Manager
5/2005 - 11/2005
New York, NY
Freelance trade show account executive and event management for various accounts in fashion trade show circuit
Extensive travel to various markets including New York, Los Angeles, Las Vegas, Atlanta, Dallas and Miami
Assisted in compiling orders, trend forecasting, and client follow up
Oversaw event set up and breakdown, and coordinated shipping of samples
Interfaced with various major media corporations on behalf of clients for magazine reviews
Duke University Durham, NC
5/2004 Bachelor's Degree - BA Psychology
Television & Music Licensing Negotiation
Digital Media & Marketing Initiatives
Fluent Conversational Spanish