Lauren McCarthy

Freelance Copywriter & Proofreader

1544
Location:Toms River, New Jersey, United States
Profile:https://www.freelanced.com/laurenmccarthy
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My name is Lauren McCarthy, and I am currently finishing my senior year at Villanova University, where I will be graduating a semester early in December 2011, with a Bachelor of Arts in Communication with a specialization in Journalism, and a Concentration in Writing & Rhetoric. I have elected to graduate a semester early because I am extremely enthusiastic to enter the workforce immediately I have previously worked in the editorial department of several print and online publications, and am extremely passionate about fashion and beauty, especially in an editorial setting.

I currently contribute fashion copy to Red Carpet Fashion Awards, a London-based fashion and style website named one of Time Magazine’s Best Blogs of 2011. Working via e-mail with the founder of the site, based in London, I compare just-released red carpet looks to the runway look, and provide unique fashion commentary. With pressure to provide the first remarks, turnaround time for each critique can be limited to just a few minutes. I also contribute trend reports to the site, such as emerging designers gaining red carpet relevance. This fall, I am working as an editorial intern at Philadelphia Magazine. As a part of Philadelphia Magazine, I ensure that all copy that goes to print is factually correct, in addition to contributing to the web and magazine. Additionally, I contribute copy for the weekly style newsletter “The Goods,” distributed to over 15,000 readers. I have also contributed to sister-magazine, Philadelphia Wedding.

This past summer, I held the position of beauty intern at Seventeen Magazine. Working for the beauty department within a major magazine, I quickly learned the absolute importance for organization in an editorial setting. On a day-to-day basis, I took on a number of tasks, from pitching stories for future issues to researching celebrity trends. In addition to contributing to Seventeen.com’s daily style and fashion blog, I pitched, and than took on the responsibility of writing a featured weekly slideshow with my own byline for Seventeen.com’s homepage. After researching celebrity beauty trends for the previous seven days, I then compiled and commented on my ten favorite beauty looks for the week, which were then featured in a slideshow, “Best Beauty Looks of the Week.” I have continued to contribute to Seventeen.com and the style blog since leaving the internship in August 2011.

I am also currently the editor in chief of The Villanovan, the official school newspaper of Villanova University, with a weekly distribution of 5,000 copies. An average week requires upwards of 40 hours spent in the office, as well as being available around the clock to manage any additional pressing issues. As Editor in Chief, I am the last to see the paper before it goes to print, and most rigorously copy-edit each page. I will often add last minute additions or edits to articles, in addition to fixing grammatical, stylistic and factual errors. I am also in control of the paper’s social media outlets, including the official website, Facebook page and Twitter account. During my tenure as Editor in Chief, Features editor and Arts & Entertainment editor, I contributed dozens of articles to the paper, including coverage of on-campus events, celebrity interviews and live music reviews.

In the fall of 2010, I worked as an editorial intern for Sundae Magazine, a digital magazine available at sundaemag.com, averaging 4,700 – 5,200 unique visitors each month. As a digital editorial intern, I maintained all social media accounts of the magazine, by updating the Twitter account on a daily basis and posting bi-weekly original blog posts. Previous to this, I held the position of Public Relations intern at Kwittken & Company, an elite public relations firm in Manhattan. As PR intern at Kwittken & Company, I worked on various company accounts, including Better Homes & Gardens and Ideeli.com. I compiled daily client and competitor clips for clients and internal affairs, and worked on several pitch strategies and over 50 media lists, as well as share-of-voice analyses.

I have advanced proficiency in Microsoft Office, Adobe InDesign and Photoshop, and have worked extensively with both Mac and PC operating systems. I am fluent in AP style, as well as working with social media platforms, including Google Analytics.
Skills (2) Rating
Copywriting
Proofreading