Janell Hopeck

Freelance Article Writer & Blog Writer

Location:Harrisburg, Pennsylvania, United States
2 Skills
Janell Hopeck
A motivated Industrial/Organizational Psychology practitioner pursuing the Human Resources position to produce cost-saving initiatives by utilizing OD and HR tools

California State University, San Bernardino, San Bernardino, California 9/2007 - 6/2009
Degree: Master of Science, Industrial/Organizational Psychology
[Thesis completed: June 2011]

King’s College, Wilkes-Barre, Pennsylvania 6/2001 - 12/2004
Degrees: Bachelor of Arts, Psychology; Bachelor of Arts, Sociology

Client Services Manager- Killer Shark Marketing, Atlanta, GA 1/2011 – Present
Creates web-based content using search engine optimization (SEO) techniques and strategies
Performs various quality control tasks and projects to ensure web-based content is clear and correct
Manages client accounts to guarantee that conversion marketing and optimization needs are met
Utilizes WordPress, along with other blogging and publishing platforms, to complete our web-linking strategies
Initiates and develops tasks to increase efficiency and productivity of team members
Performs extensive research on SEO strategies, conversion marketing strategies, Google algorithm changes, blogging strategies, and software and communication applications for virtual workplaces

Organization Development Intern- City of Hope, Duarte, CA 8/2008 - 11/2009
Developed OD model by collaborating with OD work team
Participated in bi-weekly work team and leadership meetings
Restructured departmental performance management system to include cultural competencies, job analysis restructure, and performance evaluation system
Results of pilot study directly led to implementation of performance evaluation system
Ensured alignment of hiring criteria with structured performance evaluations
Improved employee wellness program to include rewards, recognition, and self-growth initiatives
Aligned OD projects with the department’s vision and goals, including cultural fit criteria and job-specific competencies
Performed extensive research on change management, staff leadership, and gap analysis

Organization Development Intern- LifeStream, San Bernardino, CA 6/2008 - 2/2009
Solely responsible for employer branding and recruitment/retention project
Analyzed financial recruitment and marketing expenditures
Extrapolated recruitment data from archival and current employee records
Calculated the cost-benefit analysis of each recruitment method directly resulting in more effective and less costly recruitment methods
Presented project results and recommendations to VP of HR, and Directors of HR and OD
Developed employee surveys directly resulting in the implementation of recruitment/retention initiatives and a proposal for a three-year talent management plan
Ensured alignment of project outcomes with LifeStream’s vision and goals
Supported 3-5 year growth expansion of the OD department to be the employer of choice for Registered Nurse position
Performed extensive research on generational recruitment and retention strategies, job sharing/job rotation, and focus groups

Society for Industrial and Organizational Psychology (SIOP), Student Affiliate, Current
American Management Association (AMA), 2008-2009
Students Promoting Industrial/Organizational Psychology (SPIOP), Alumni Coordinator, 2008-2009
Skills (2) Rating
Article Writing
Blog Writing