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Joan Ivy

Freelance Writer & Advertising Freelancer

Location:Austin, Texas, United States
2 Skills
I love to write and design publications that enlighten and enchant the reader. My particular passion is for environmental communications. Getting people excited about gardening, composting, energy and water conservation and generally "greening" their lifestyles is what I enjoy the most. My experience and education follows...

Public Information Specialist, Sr.
City of Austin

Schedule and buy all print media for water conservation campaigns. Write and design print ads as well as rebate applications, brochures and other materials. Write and send weekly internal e-newsletter. Serve as author and editor for quarterly e-newsletter that is e-mailed to approximately 40,000 customers and stakeholders. Write press releases and responses to information requests from the general public.

Mange all aspects of the SWS Recycling Block Leader program, including producing, printing and mailing quarterly newsletter, managing membership database, and recruiting volunteers. Write, edit, and design newsletters, articles, posters, flyers, advertisements, press releases, and web content educating stakeholders about SWS services and programs. Print marketing materials and collateral within City bidding and purchasing guidelines. Serve as Account Representative for WasteSmart program and write case studies for recognized WasteSmart partners.

Communication Specialist
Employees Retirement System

Educated and informed diverse audiences by writing and editing articles for external and internal newsletters, direct mail and various customer communications under tight deadline and budget constraints. Wrote articles about State health and retirement benefits, inlcuding technical information on Medicare, investments and death benefits. Publicized and conducted outreach events such as fairs promoting benefits for State employees and retirees. Represented communication team on agency-wide strategic planning, branding, and marketing initiatives. Designed advertisements, newsletters, posters, and training manuals. Created agency style guide, publications tracking database, and archival library. Prepared reports for Board of Directors and the State Legislature.

Public Information Program Manager
City of Austin

Researched, wrote, and edited articles for key account newsletter (for top 200
commercial customers), GreenChoice newsletter, Holly Street neighborhood newsletter, and Powerline employee newsletter. Designed newsletters, ads, and other publications. Wrote and edited industry brochures, marketing materials, and web page content. Managed city-wide Speakers Bureau hotline spreadsheet and scheduled speakers for presentations to community groups. Worked on special events such as Science Fest, the Cool House Tour, and public hearings. Wrote press releases and materials for community events and outreach promoting departmental programs.

Director of Communications
St. David’s Episcopal Church

Wrote, edited, and designed a wide variety of materials to support St. David’s weekly services and outreach programs, such as bulletins and newsletters. Wrote, edited and designed publications, class materials and publications for special events. Also created brochures, invitations, posters, promotional items, and flyers for St. David’s ten-million-dollar capital campaign. Promoted special guest speaker series and raised public awareness about St. David’s programs. Photographed events as needed.

Director of Marketing Communications
Bat Conservation International

Wrote, edited, and designed annual reports, brochures, newsletters, public information literature, press releases, educational materials, exhibits, advertisements,
signage, and sponsor recognition. Directed all aspects of producing semi-annual
catalog, including: creative direction, product development, copy writing and editing, photo shoots, printing and mailing with tight deadline and budget considerations. Editor for Discover BATS! a multimedia curriculum for children. Associate Editor of BATS magazine, a quarterly publication with an international circulation of 14,000.

B.A. in journalism (minor in biology), Southwest Texas State University,
December 1992.

Publication Design Certificate, University of Texas at Austin, 1998.
Certified Master Naturalist, Capital Area Master Naturalists, 2005.
Skills (2) Rating