Sallie Grant

Freelance Ad Designer & Graphic Designer

Location:Richmond, Virginia, United States
Phone: 804-254-2727
2 Skills
A challenging opportunity to utilize my communication and design skills.

• Extensive marketing experience at Fortune 500 companies, small businesses and advertising agencies, consistently meeting clients’ revenue and recruitment goals
• Strong supervisory, management and organizational skills; able to work effectively under deadlines and manage multiple projects simultaneously
• Creative and conceptual problem-solver — demonstrated ability to translate the complex into the comprehensible with a passion for creating innovative solutions
• Excellent design skills, including layout, color, typography, package and logo design
• Highly proficient in Adobe CS4/5 software, including InDesign, Illustrator, Photoshop, Acrobat and QuarkXPress
• Proven abilities to see the big picture and manage details

Capital One, Senior Art Director, contractor, Richmond, VA 2009 – 2010
Worked with business analysts, internal account executives, and copywriters to formulate brand marketing strategies. Collaborated with business groups to develop creative Direct Mail packages that clearly communicated marketing objectives to the end consumer. Responsible for concept, design and final production as well as supervision of graphic designers and outside vendors. Acted as the liaison to outside agencies and production services.

Workdujour (Freelance Marketing Consultant/Creative Director/Art Director)
Richmond, VA 2003 – present
New York, NY 1985 – 2002
Consultant for advertising agencies, individual businesses and corporations on a broad spectrum of work ranging from corporate branding and global advertising campaigns to B2B communications and corporate videos. Manage projects and collaborate with others to define client needs; coordinate market research and identify strategic positioning needed to reach target audience; develop marketing solutions that are both creative and effective. Supervise and manage teams in development and production of all creative solutions. Work for clients includes print, TV, interactive, web, collateral materials, logo design and direct mail.

Developed highly successful regional Virginia recruitment effort for Metro 911 to help the area
replenish its supply of critically needed emergency communication workers. The campaign,
executed on behalf of the four counties in the Richmond area, was the first of its kind in the country. The team effort included TV, radio, billboard ads, brochures, a 30-minute television program and social networking efforts on Facebook, MySpace and YouTube.

Major clients have included Meals on Wheels of Williamsburg, McGuireWoods, Alcoa, Quiznos, Bon Secours, James Limousine, Citibank, MONY, Prudential, Tambrands, Burger King, Chase, American Stock Exchange, Hertz, Michelob, Xerox, Inova Health System, Lipitor, Seasonique and Nyquil.

Created award-winning work for Tambrands, a 30-minute film entitled “Kids to Kids: Talking about Puberty” used in 80% of the public and private schools in the United States.

Charles Ryan Associates, Creative Director, Richmond, VA 2002
Hands-on management of creative department, assessing client needs to develop marketing strategies and supervising all creative development through production. Clients: NTELOS, Greater Richmond Chamber of Commerce and Hospital Hospitality House. Key participant in preparing new business proposals.

Lord Geller Federico Einstein, Senior Art Director, New York, NY 1984 – 1985
Worked on IBM PC and the “Charlie Chaplin” campaign that started the PC revolution. Created TV and print campaign for IBM software. Other clients: Reynolds Corporate and Plastic Wrap. Left to start an ad agency with 3 others, which led to my formation of Workdujour.

McCann Erickson, Senior Art Director, New York, NY 1982 – 1984
Created TV and print campaigns for Nabisco, Nescafe, Nestle, Johnson & Johnson, A&P, Coca Cola.

1995 Dimensional Art Directors & Illustrators Gold & Bronze Awards
1991 American Film & Video Blue Ribbon Award
1984 Clio Finalist
1984 Art Directors Club Merit Award
1982 Ceba Award of Merit

University of Pennsylvania, Bachelor of Arts, magna *** laude
Art Institute of Philadelphia, Associate Degree in Advertising
School of Visual Arts, Courses in Illustrator, InDesign, PhotoShop & QuarkXPress

Other computer skills: Microsoft Office, online networking, blogging
Professional references and full client list available upon request or on Linked In.
Skills (2) Rating
Ad Design
Graphic Design