Writing, editing & design: Almost 20 years at daily newspapers, including three of Florida’s top papers: St. Petersburg Times, South Florida Sun-Sentinel and Times-Union in Jacksonville. Very familiar with AP style and various design programs (particularly InDesign). Work involved primarily editing and design, but also dabbled in writing, including a series of mini business profiles and Q&A pieces for the St. Petersburg Times. Ester also writes several blogs and creates promotional materials (including copy and design) for her own company, LocalShops1, and for various local businesses.
Social media & grassroots marketing: Founded and developed LocalShops1 on
a shoestring budget, while still working a full-time job at the St. Petersburg Times. Focus was on social media, low-budget events, and other creative marketing to promote the company’s Buy Local mission. LocalShops1 is now Tampa Bay’s most active voice for small businesses, with 300+ business members and almost 25,000 shopper advocates. Our Facebook page is one of the most popular locally, with more than 7,000 "likes" and growing every day.