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Ranu Mukherjee

Freelance Marketer & Branding Freelancer

1665
Location:San Francisco, California, United States
Profile:https://www.freelanced.com/ranum
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2 Skills
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PROFESSIONAL EXPERIENCE

DREAMWEAR INC, New York NY
Oct 2008 - Present
MARKETING MANAGER
Revamped Dreamwear website resulting in significant industry presence
Conceptualized and marketed websites for in-house brands Mission Control, B.Luxe, Miss Behavin by Love Affair
Research and negotiate new licensing and branding opportunities
Secured licenses with XOXO, ******* and Skinnygirl by Bethenny Frankel
Manage all magazine and editorial inquiries
Established relationships with editors and media reps resulting in product placement in People Stylewatch, US Weekly, InStyle, Wall Street Journal
Interviewed and quoted by Forbes Magazine for 6/6/11 Cover story on Bethenny Frankel titled, The Celebrity 100 Entrepreneurs
Act as legal liaison and partner with CEO on contract negotiations, trademark protection and registration, and other licensure issues
Compose the text for Dreamwear’s marketing materials including company overview, garment hangtags, look books, etc.
Assist the Art Director in organizing our photo shoots and personally select the models
Determine and coordinate annual trade show participation
Oversee and respond to all customer and consumer feedback received from our websites for all brands

EARTHBOUND LLC, New York NY
Jan 2007 – May 2008
BRAND MANAGER/ XOXO
Reported to Creative Director; assisted in managing daily aspects of the XOXO brand
Promoted after six months to oversee all creative and brand management
Directed product approvals for 21 domestic and international licensees
Partnered with internal marketing team to develop new product initiatives and packaging/display concepts
Briefed new licensees with brand procedures, brand identity and brand collateral.
Organized brand presentations and events including showroom workshops and brand strategy meetings
Conceptualized, coordinated and executed seasonal licensee trend direction
Monitored and followed up on licensee sales and performance
Evaluated brand marketing plans to ensure brand image consistency and competitive edge within our markets
Coordinated all PR events including seasonal editor event and look book
Assisted in planning and execution of seasonal advertising campaign photo shoots
Developed media plans for each season.
Maintained XOXO.com web site for content, appearance and ease of use.

GOLDEN STATE INTERNATIONAL, Alameda CA
Oct 2004 – Dec 2006
PRODUCT MANAGER/ MERCHANDISER
Brand Manger and Lead Designer for XOXO watches
Product Manager for XOXO, Wal-Mart Canada, Target, Marshall Fields and other private label department store brand accounts
Designed product and managed accounts in accordance to the guidelines of each brand and the current industry trends
Developed new programs and concepts for key accounts
Created and presented programs, products and trends to accounts
Collaborated on design concepts with international vendors and manufacturers
Created in-store display and packaging ideas based on retailer directives
Managed licensing approvals for Coleman, Isaac Mizrahi, Marvel, Sanrio, XOXO and other brand accounts.

ADVANCED SOFTWARE DESIGN, San Francisco CA
Sept 2003 – Oct 2004
MARKETING ASSISTANT
Assisted in marketing projects focusing on company exposure in the IT industry
Company representative for industry conferences and special events

EDUCATION

THE FASHION INSTITUTE OF DESIGN & MERCHANDISING, Los Angeles, CA
Associate of Arts: Visual Communications, September 2003
UNIVERSITY OF CALIFORNIA, IRVINE
Bachelor of Arts: Political Science, September 2001
Skills (2) Rating
Marketing
Branding