Nancy Gordon-Brooks

Freelance Proposal Writer & Technical Writer

1488
Location:Northern VA, Virginia, United States
Profile:https://www.freelanced.com/nancygordon-brooks
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5.0
2 Skills
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EDUCATION:
• MBA with Marketing Emphasis, Strayer University, 2005
• LSBA-English, University of Wisconsin-Milwaukee, 1994

PROFESSIONAL EXPERIENCE:
Marketing Director, Company Confidential, 2009-present
Charged with all marketing communications within $350M+ electrical engineering and construction firm. Marketing communication deliverables include:
• On-demand copy writing, editing, and competitive intelligence research support for eight separate companies with distinct horizontal markets
• Researching and writing regular e-mail blasts announcing new hires, receipt of third party credentials, etc.
• Copywriting and art direction for new web sites for four separately-branded companies within enterprise
• Oversight or direct authorship of 300 bid, proposal, and prequalification packages per year, with 40% annual win rate
• Copywriting and art direction for trade publication advertising programs
• Authorship of press releases
• Development and maintenance of resume bank, boilerplate directory, and project summary compendium
Key Accomplishments
• Definition of value proposition, discriminators, and key vertical markets
• Responsible for the development of technical proposals that led to the largest backlog in the company’s 97-year history--equivalent to 2.5 times the current annual revenue of the company
• Developed collateral sets specific to each vertical market
• Completed master brand web site that had been in development for 13 years and was left undeveloped by two predecessor Marketing Directors; took project from sitemap stage to completion and performed all copywriting
• Re-designed display advertising look and feel to reflect value proposition rather than mere presence as a member of building community
• Led selection, configuration, and implementation of automated opportunity management and client relationship management system (Deltek CostPoint)
• Implementation of Twitter as a marketing tool
• Scripting and development of sales videos
• Designed and developed program and accompanying automated system to manage the collection of client feedback surveys and letters of commendation for each contract completed
• Directed development and internal promotion of vendor-hosted web site for self-service employee access to branded apparel, promotional items, stationery, and business cards
• Development of new display booths for enterprise
• Development and delivery of Federal marketing training for electrical construction industry consortium

Marketing Director, M.C. Dean, Inc., 2003-2009
Responsible for all marketing communications within $450M+ electrical engineering and systems integration firm. Marketing communication deliverables include:
• Writing and editing quarterly employee newsletter
• Writing and editing monthly press releases
• Oversight or direct authorship of 400+ bid, proposal, and prequalification packages per year, with 31% annual win rate
• Collection of opportunity-specific customer surveys
• Copywriting and art direction for 20+ brochures annually
• Ghost writing 2-5 trade press articles annually
• Scripting television and radio commercials as well as “on hold” message
• Daily, on-demand copy writing, editing, and competitive intelligence research support for four operating divisions
• Authorship of documentation and cut sheets for IMMS software product
• Hiring and direct supervision of a staff of 14
Key Accomplishments
• Created cradle to grave proposal management process and supporting tools
• Formulated company discriminators for use throughout sales cycle
• Developed budgeting/cost structure for marketing activities in accordance with zero cost model for administrative operations
• Implemented processes and procedures for collection of customer feedback through U.S. Navy Contractor Performance Assessment Reporting System (CPARS)
• Authorship of 10+ technical manuals for use by U.S. military customer in operation of Partnership for Peace Information Systems subportals in North Africa
• Created electronic templates to ensure consistent format across proposal management staff
• Directed the selection and customization of COTS product (Deltek GovWin) for opportunity tracking
• Directed development of vendor-hosted web sites for self-service employee access to branded apparel, promotional items, marketing literature, stationery, and business cards
• Established Supplier Diversity program
• Managed the proposal for a $500M+ IDIQ contract with the U.S. Navy, which was the largest contract ever awarded to M.C. Dean, Inc.

Senior Proposal Manager, MAXIMUS, Inc., 2001-2003
Responsible for authorship of business to government proposals and management of cradle to grave proposal development process. Key accomplishments included:
• Development of templates for “boilerplate” business proposals to support business to business marketing of pre-packaged service offerings
• Creation and delivery of PowerPoint-based employee training programs in the use of software applications employed in proposal development process
• Piloting and implementation of QuickPlace to support virtual proposal teams
• Management of the proposal for the largest contract ever awarded to MAXIMUS

Project Administration Coordinator, MAXIMUS, Inc., 1998-2001
Responsible for all marketing communications for $26M operations project. Marketing communication deliverables included:
• Monthly employee newsletter
• Quarterly operations plan
• Development of proposal for contract renewal
• Responses to legislator, advocacy group, and citizen inquiries
• 10 department operational manuals
• Numerous brochures, flyers, and other client marketing materials
• Two PowerPoint-based employee training programs in corporate document format and basic business writing
• Contributed to official response and media relations related to unfavorable audit by Legislative Audit Bureau

Team Lead, 4C of Greater Milwaukee, 1996-1998
Responsible for all marketing communications for non-profit agency. Marketing communication deliverables included:
• Client tip sheets and consumer information on child care quality
• Presentations on child care quality
• All marketing collateral for three new lines of business
• Design, implementation, and management of customer feedback survey program
• Configuration of CareFinder 2.0 automated case management system
• Media spokesperson role
• Monthly press releases
• Educational seminars for corporate clients and child care providers

PUBLICATIONS AND SPEECHES:
• “Optimizing Electronic Security System Investments” (submitted as Rhett L. Wade, PSP), Design-Build Dateline, 2006
• “History of the Dodge Mansion, Georgetown Ministry Newsletter, 2006
• “Design-Build Approach Delivers Enhanced Security for Atlanta’s Mass Transit System, Decreased Risk for Metropolitan Atlanta Rapid Transit Authority” (submitted as Robert M. Bertuca, PMP), Design-Build Dateline, 2007
• “Securing the Future at Emory University”, Modern Security Magazine, 2008
• “A Safe and Secure Harbor”, Modern Security Magazine, 2008
• “Pursuit and Capture of Work in the Federal Market,” educational seminar, Federated Electrical Contractors, 2011

SOFTWARE PROGRAMS:
• MS Office Suite
• Adobe Illustrator
• Adobe Photoshop
• MS Visio
• MS Project

REFERENCES AVAILABLE UPON REQUEST