Friends (1)

Ali Morrison

Freelance Copywriter & Business Plan Writer

Location:Peoria, Illinois, United States
2 Skills
Majors: English-Writing & Psychology
Eureka College GPA: 3.68/4.00 Bachelor of Science received December 2010

Marketing Copywriter
August 2011—Present
Pearl Companies, Peoria, IL
• Writes and edits all marketing pieces, including letters, brochures, results reports, and press releases
• Develops some internal communications to update employees on the business
• Creates proposals and requests for proposals for Pearl's Insurance division, based on the needs of the company
September 2010—August 2011
Caterpillar Logistic Services, Morton, IL
• Sent out Global Cat Logistics News to an audience of over 6,000 weekly
• Planned and executed multiple facility events, including Vets Luncheon, Earth Day Fair and St. Jude Raffle Event
• Communicated sustainable development advances and programs
• Used WCM to create personnel announcements and other articles
Communication Services Intern June 2010—August 2010
RLI, Peoria, IL
• Planned and executed the annual company-wide United Way campaign, increasing participation from 17 percent to 40 percent
• Wrote many internal publications, as well as copy for several external publications, such as websites
• Developed advertising strategies for several new product lines at RLI
• Presented work to the CEO and senior vice presidents
• Updated and maintained several internal SharePoint sites
Evening Shift Manager May 2009 – July 2010
Theo's, Peoria, IL
• Closed the store at night, including balancing the register, putting money in the safe, and arming the security system
• Responded to any complaints and managed the other employees
Peer Class Instructor and Tutor September 2008 – May 2010
Eureka College Learning Center, Eureka, IL
• Aided students with many types of papers in every step of the writing process
• Served as a peer mentor for an interdisciplinary freshman seminar class
• Tutored an upper-level math class, as well as a psychology student with a learning disability
Sales Associate November 2007 – October 2010
Bath and Body Works, Peoria, IL
• Achieved top awards in sales competitions, as well as strong evaluations
• Serves customers, stocks shelves, and runs register
• Yearbook Assistant Editor January 2009- October 2009
o Trained new editor in yearbook computer program
• Psychology-Sociology Club Treasurer/President October 2008- December 2010
o Revised organization’s constitution with other officers
o Served as chairperson for the organization’s main fundraiser
o Applied chapter for membership into Psi Chi International Honor Society
• Football Season Concessions Chairperson August 2008- December 2008
o Increased Student Foundation volunteer participation to 100 percent
• Football/Basketball Cheerleading Captain August 2007- December 2007
• Student Foundation Executive Board member August 2007- December 2008
o Implemented new fundraising programs for scholarships for current Eureka students
• Admissions Ambassador August 2007- December 2010
• Durward V. Sandifer Fellow
• Alpha Chi member, top 10 percent of Eureka students, based on GPA
• Sigma Tau Delta member, honorary English society
• Presidential Scholar
• Legacy Grant Recipient
• Microsoft Office Suite, Microsoft Outlook, and SharePoint
• Web Content Manager (WCM) and Lotus
• SPSS Statistics Package