Friends (1)

Laura Hildebrandt

Freelance Content Writer & Copywriter

Location:Milwaukee, Wisconsin, United States
2 Skills

My skill-set includes extensive research, writing, and editing experience. My work covers a wide range, including: web content, retail packaging, point of purchase materials, catalog copy, corporate advertising materials, press releases, employee communication, and government-related RFP responses. While my formal training is in the field of advertising, I am a "word person" by trade. I consider myself an innovator and a hard worker, not intimidated by new tasks, and always willing to assimilate new skills. For the past 20 years I have worked in a freelance capacity for a number of specific clients.

Writing and editing.

Website content, product copy, catalog copy, packaging copy, corporate advertising materials, promotional correspondence, RFP responses, commercial/professional text editing.


Freelance Writer/Editor

Consumer Goods industry
May 2010 – Present (1 year 6 months)

• As part of a recent packaging re-design initiative, I collaborated with marketing staff in the re-write of packaging copy for the entire Guardsman product line.
• Wrote all copy related to the launch of Guardsman’s new website:
• Wrote a variety of brochures and point-of-purchase materials for promotion of Guardsman Furniture Protection programs, marketed through retail furniture stores.

Freelance Writer/Editor
LRWL Consulting

Information Technology and Services industry
September 2009 – Present (2 years 2 months)

Write, edit and collaborate on the development of responses to government-related Request for Proposals. LRWL exclusively serves clients in the public arena (states, counties and large municipalities) who are responsible for the administration of large public pension systems.

Assist in the writing and editing process for documents and reports being submitted to LRWL clients as part of on-going consulting engagements. These projects most often involve extended multi-year contracts.

Write and maintain an inventory of LRWL employee resumes, consistent with LRWL corporate style, for submission as part of the firm's RFP responses.

Freelance Writer/Editor
GE Healthcare

Public Company; GE; Hospital & Health Care industry

September 2008 – Present (3 years 2 months)

Wrote copy related to complex medical systems for website update.
Revised and edited PowerPoint presentations for use at a medical industry trade show.

Freelance Writer/Editor
CME Resources

Professional Training & Coaching industry

May 2007 – Present (4 years 6 months)

Assist in the writing and editing of corporate brochures, promotional correspondence, advertising materials, and press releases for a company that conducts nationwide, multi-day seminars to prepare individuals for Physician Assistant Certification/Re-Certification (PANCE/PANRE) exams.

Freelance Writer/Editor
United Stationers

Wholesale industry

March 1991 – Present (20 years 8 months)

Wrote concise internet-searchable descriptions for products being added to website.

Determined appropriate categorization within website parameters to optimize internet visibility.

Marketing & Communications Coordinator
PDR Information Services

Information Technology and Services industry

July 1989 – February 1991 (1 year 8 months) Lexington, KY

Wrote, edited and coordinated creative and print production for brochures and advertising materials for technical consulting firm.

Coordinated media events for product launch involving major Fortune 500 client.

Marketing Manager
Pierre's Ice Cream Company

Food Production industry

January 1987 – January 1989 (2 years 1 month)

Handled advertising & media relations for strong, locally-owned competitor in the regional ice cream and frozen novelty market.

Coordinated annual "Bring Your Own Spoon" community events in conjunction with MADD (Mothers Against Drunk Driving) in Cleveland and Detroit.

Advertising Copywriter
United Stationers

January 1985 – January 1986 (1 year 1 month)

Wrote catalog copy, brochures and sales flyers.


Copy Editing
Proposal Writing
Skills (2) Rating
Content Writing