Considered a “thought leader” by the corporations he has supported, Todd Martin has been identified as an expert in positioning an organization’s value proposition by creating networks of advocates.
Todd more than 10 years of corporate media experience including various leadership roles within IBM, Lockheed Martin and Time Warner. He specializes in media relations, crisis communication, public policy, brand management and the use of new media in corporate communication.
Prior to joining the communication team in Lockheed Martin’s Systems Integration business area, Todd managed media relations for IBM’s global human resources organization. In this role, he managed IBM’s workforce, benefits, diversity, environmental, health and safety issues.
While at IBM, Todd also supported the Technology and Intellectual Property function and was responsible for several major initiatives and product announcements. Key among these activities was his strategic leadership of IBM’s initiatives surrounding Intellectual Property, open standards adoption and collaborative innovation.
Todd’s extensive experience includes the management of crisis communication issues including: litigation, workforce reductions, operational divestitures and environmental affairs. Todd is well versed in public policy and throughout his career, has developed and maintained relationships with state and federal officials on behalf of the companies he’s represented. His unique approach and ability to connect with the myriad of influencers and decision-makers has enabled him not only to penetrate markets, but to help shape their evolution.
Todd’s previous experience also includes product launches, commercial video production, developing marketing collateral, internal communications and community relations.
SpecialtiesCrisis communications, media relations, media training, environmental affairs and CSR