Alex Soto

Freelance Proofreader & Copywriter

2976
Location:Edison, New Jersey, United States
Profile:https://www.freelanced.com/alexsoto
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MARKETING COMMUNICATIONS PROFESSIONAL / WRITER

Versatile writing professional with demonstrated success in collaborating with vendors, writers, and creative professionals from remote locations. Experienced in interviewing internal/external subject matter experts to gather information for the development of content for different media, from marketing materials to articles. Effective manager; ensures timely and on-target delivery of projects. Possesses unwavering focus on excellence and quality. Hands-on knowledge of social media such as Facebook, LinkedIn, Twitter, and Foursquare. Conversant in Spanish.

PROFESSIONAL EXPERIENCE

FREELANCE / INDEPENDENT CONSULTANCY, Fair Lawn, New Jersey 2005 – Present
Consultant / Writer / Internet Researcher
Manage projects and use analytical and research skills in support of clients.
• Spearheaded research and writing process for resume and cover letter development for high-level executives and mid-level managers working in multiple functions including IT, manufacturing and finance, among others.
• Served as Business Consultant to Jobfox.com, providing key insights on building and improving their resume writing business.
• Researched technical data and interviewed subject matter experts to gather information for the development of marketing collateral for Numara Software.
• Defined strategies, pinpointed target market segments and led marketing as the outsourced Director of Marketing for Management Software, Inc., creators of JobOrder software; enhanced web presence and market visibility and generated leads via SEO and PPC.
• Managed parent resources and event listings as the Northern NJ Regional Editor & Guide for BabyZone.com.
• Conducted quality assurance editing and proofed transcriptions, including medical presentations, interviews and business meetings for a transcription service based in Northern NJ.

UNIPRESS SOFTWARE (NOW NUMARA SOFTWARE), Edison, New Jersey 2004 – 2005
Marketing Communications Writer and Product Marketing
Authored sales and marketing collateral, including articles, case studies, product brochures, email marketing and website copy. Edited and proofread all written materials before publication and distribution. Managed relationship with PR agency.
• Partnered with the Director of Marketing, Web Marketing Manager and Design Manager to produce marketing materials.
• Performed research and data analysis to provide market reports and trend briefs for company principals.

DATASCOPE, PATIENT MONITORING DIVISION, Mahwah, New Jersey 2003 – 2004
Junior Technical Writer/Validation Technician
Supported Senior Technical Writers in support of business goals. Generated descriptive bug reports for software engineer review.
• Researched, authored and designed QC and software validation test protocols ranging in size from 20 to 200 pages.
• Trained new testers on divisional processes and procedures, as well as usage on different equipment and software.

SOTO COMMUNICATION GROUP, Bloomfield & Elmwood Park, New Jersey 2001 – 2003
Marketing Communications Consultant
Manage projects and use analytical and research skills in support of clients.
• Executed web marketing and affiliate programs for WorldPottery.com; wrote product descriptions for website.
• Mined resumes from the Internet and job boards (Monster, CareerBuilder and HotJobs) using Boolean searches for clients of RecruitSavvy.com and Wilder Recruitment; wrote compelling copy for email recruitment letters.
• Contributed to online public relations and marketing programs at SSD&W (Now SG&W); researched competitors on the web.

MANAGEMENT RECRUITERS OF SHORT HILLS, Millburn, New Jersey 2000 – 2001
Internet Researcher/Recruiter
Identified candidates for open jobs by mining for resumes from the Internet and job boards for clients. Analyzed industry trends and performed Internet research to provide market reports and generate leads.
• Attended a 3-day advanced Internet research workshop delivered by AIRS; learned how to use Boolean logic to find passive candidates.

Additional experiences included IT Coordinator and Public Relations Assistant with Seton Hall University, Website Link Researcher at i-traffic (now Agency.com), and Press Release Writer at the Public Relations Society of America-NJ Chapter. Details on request.

TECHNICAL SUMMARY

Microsoft Word & Excel, Internet and email applications, Illustrator, PhotoShop, HTML, LinkedIn, Facebook, SnagIt

EDUCATION

SETON HALL UNIVERSITY, South Orange, NJ
Master of Arts in Corporate and Public Communication
Bachelor of Arts in Communication / Minor: Art History
Skills (2) Rating
Proofreading
Copywriting