Education University of Pittsburgh- Pittsburgh, PA
College of Business Administration, B.S.B.A. 2005- 2009 Major: Business Marketing Basic Hebrew Speaking/Writing
Certificate Program: International Business Advanced Spanish Speaking Skills
EZBZ- Internet Marketing April 2011-
Worked directly with CEO to develop and execute a dynamic marketing strategy in order promote the EZBZ website effectively. This included creating demographically targeted article and e-mail campaigns, and maintaining various social media platforms. These responsibilities were paired along with having an integral role in deciding the website’s aesthetics and functionality, writing its content, and researching and analyzing financial information for other similar internet companies.
Tel Aviv City: English Content Editor/Advertising Sales Representative January 2010- April 2011
Content- Managed a team of reporters and coordinating their review schedule with the office along with editing all the content that was submitted to be published on the English version of the site, along with writing and delivering a creative bi-weekly newsletter for current site readers.
Advertising- Initiated relationships with potential customers, scheduled and conducted sales meetings, and maintained existing customer relationships. The focus was expanding the customer base with an active interest in connecting with the Anglo market living and traveling to Tel Aviv.
Mary Kay Cosmetics: Independent Beauty Consultant May 2006-May 2009
Developed and maintained customer relationships by providing beauty products and follow up service to achieve customized aesthetics and client satisfaction in addition to .
Town Business Center: Sales & Marketing June 2009-June 2010
Worked with company President to generate new supplier accounts by expanding company’s web presence, manage company website, penetrate existing export markets, create advertising flyers.
Mktg- U.S. Concepts: Brand Representative August 2008-August 2009
Promote various beverage brands under the Diageo accounts at establishments in Pittsburgh and surrounding areas by engaging customers in brand information, product benefits, product sampling, and distributing complimentary promotional products
Forest City Enterprises- Station Square: Marketing Intern Fall 2007
Created and distributed press releases, monthly calendars, organized children’s Halloween event, executed fundraising with Station Square retail stores, and completed various administrative duties
Academic Programs International: Barcelona, Spain January-May 2008
Completed semester long program including educational excursions and complete cultural immersion
International Studies Abroad, Summer 4: Granada, Spain May-June 2007
An intensive five week program studying Spanish, traveling and living with Spanish host family
Kappa Delta Sorority- Greek Sing co-chair and Allocations Committee Member
Kappa Delta Sorority 2005-2009
Sisterhood Chair: Organized and Executed sisterhood activities
Greek Sing co-chair September 2006-March 2007
Duties included: working with a $10,000 budget, finalizing event logistics, communicating between the Greek Week executive board and each fraternity/sorority house, and hosting the event in front of over 1,000 people
Student Government Board
Allocations Committee Member December 2005-December 2007
Twelve person committee allocating the $2.6 million student activities fee to 400+ student organizations