Provide my expertise in Continuing Education Product Development and Marketing to companies that currently provide or wish to create seminars/training courses. Show them how they can generate additional revenue by turning their live courses into distance learning products. Design product marketing campaigns and distribution networks once products have been developed.
Job Experience -
1991-2011: Dodson & Associates, Inc. (DAI), Houston, Texas
Position/Tile: Director of Software & Continuing Education Development/Marketing
Job Description and Tasks: In charge of development, production and marketing of continuing education products related to Storm Water Resources Engineering. Created advertising campaigns for DAI’s full line of products. Designed and maintained website for both the software and engineering divisions. Developed free websites for viewing Flood Insurance Rate Maps in the Houston area as well as free engineering resources library to drive customers to the company’s main website.
Responsible for establishing and maintaining a long-term relationship with the American Society of Civil Engineers (ASCE) Continuing Education to market and distribute Seminars on CD, which provided DAI an additional revenue stream from live seminars that had not been realized in the past.