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Lily Lanczi

Freelance Writer & Editor

6846
Location:Toronto, Ontario, Canada
Profile:https://www.freelanced.com/lilylanczi
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WORKING WITH MEANINGFUL WORDS:
THE ULTIMATE FOOD FOR THOUGHT

My experience lies in the environmental, alternative health and personal development fields. As a communicator aspiring to work with meaningful words that make a difference, my focus over the last five years has been on writing and communication, including writing and editing healthy living articles, brochures, websites and books. Through this period, which includes a copyediting course I took at Ryerson University, I have explored a range of creative ways of communicating to engage and inspire the reader. One of my gifts is bringing clarity, ease and understanding to complex topics. I'm also a creative writer, children's storyteller and poet.

HIGHLIGHTS OF QUALIFICATIONS

• Successful spoken and written communicator, promoter and relationship-builder with courses in facilitation, mediation and editing
• Effective community builder who doubled active membership in a community garden
• Sales and marketing professional with over fifteen years of experience in the alternative health field
• Creative thinker who has engaged, educated and inspired people about leading edge products and ideas
• Entrepreneur who developed and managed a number of businesses, significantly increasing their sales
• Strong leader and team player, trainer and coach; adept at supporting other team members to achieve goals

COMMUNICATION SKILLS

• Extensive experience writing and editing effective communications including letters, newsletters, product literature, website content and proposals
• Confident and concise communicator and presenter with well-developed presentation and listening skills
• Bilingual in English and French

PROFESSIONAL EXPERIENCE

Freelance Editor/Writer, 2008-Present
• Edited the book: Under Water Butterflies by Anthony Ratcliff, www.underwaterbutterfly.com
• Wrote the article 'Loving Guidance', published in February, 2011 in Eating4Eternity, an online magazine
• Researched and wrote the content for the following websites:
www.collectiveenergy.ca
www.cata-academy.ca
• Edited and did French to English translation for the following website:
www.ecoideas.ca
• Edited my mother’s autobiography

Market Vendor, Lily’s Juice Lift, The Village Market, Thornhill, ON, 2009
• Prepared and served green smoothies

Contract Event Manager, York Region Transit, Viva Project, 2009
• Planned public events to promote Viva and educate the public
• Managed event staff and event materials

Owner, Eco Walks and Talks, GTA, ON, 2007-2009
• Wrote content for own website and promotional materials
• Developed outdoor event business

Fundraising Coordinator for Capital Campaign, 2007
Hesperus Fellowship Community, Richmond Hill, ON
• Wrote and designed a fundraising brochure
• Brought in the first major gift of $100,000

Professional Account Representative, Ontario, Integra Nutrition Inc., Kelowna, BC, 2005-2006
• Edited product catalogue
• Marketed supplements and herbal remedies to naturopaths, nutritionists and other alternative health care
practitioners
• Developed and expanded customer base by prospecting for new accounts and grew existing accounts
• Developed and delivered formal presentations to professionals

Ontario Sales Manager, EcoTrend Ecologics Ltd., Vancouver, BC, 2000-2004
• Wrote marketing plans, sales letters and training materials and helped to write and edit product catalogues
• Marketed supplements, homeopathy and herbal remedies to naturopaths, nutritionists and other alternative health care practitioners
• Kept up-to-date on important new developments in the industry, which enabled me to enhance customer’s knowledge and application of products and to introduce new products and marketing programs
• Provided customer support with marketing advice, staff training & product demonstrations
• Created a formula for success by designing strategic sales plans
• Planned corporate events by managing all aspects of marketing and participation at industry conventions, while exceeding objectives for qualified leads
• Instrumental in building a strong reputation in the industry
• Organized and delivered interactive and informative presentations
• Effectively networked to build customer community and promoted a new way of thinking about health

Independent Sales Representative, Nature’s Formulae, Kelowna, BC, 1997-2000
• Helped to write and edit product catalogue
• Marketed herbal remedies to naturopaths, nutritionists and other alternative health care practitioners

EDUCATION AND PROFESSIONAL DEVELOPMENT

• New Adult Educator Program, Training in adult education and facilitation 2011
• Connections Course, Adult learning program, Rudolf Steiner Centre 2011
• Copyediting Course, Ryerson University 2011
• Hike Leader Certification Course, Hike Ontario 2009
• Fundraising Course, Association of Fundraising Professionals Congress 2006
• Course in Nonviolent Communication, The Center for Nonviolent Communication 2004
• Course in Mediation, Conflict Mediation Services of Downsview 2004
• Practical Herb Course, John Redden, MH and Anthony Godfrey, ND 2000
• Course in Fundraising, George Brown College 1999
• Diploma in Gestalt Psychotherapy, Gestalt Institute of Toronto 1997
• B.A., Commerce and French, University of Toronto 1981

ASSOCIATIONS, MEMBERSHIPS & VOLUNTEER POSITIONS

• Association of Fundraising Professionals, Member 2006-2007
• Hesperus Fellowship Community, Volunteer Fundraiser 2007
• Families for a Secure Future, Volunteer Fundraiser 2006–2008
• Carrville Community Garden, Member 2003-2006
• Carrville Community Garden, Volunteer Membership & Promotions Coordinator,
doubled active membership 2007-2009
Skills (2) Rating
Writing
Editing