Penny Boyer

Freelance Event Planner & Public Relation Freelancer

Location:Benton, Arkansas, United States
2 Skills
Highly motivated individual with Bachelor of Arts degree with 16 years of business/sales, public and community relations, volunteer recruiting and management, and fundraising experience. Proven professional with all the skills and dedication needed for this position.


• Bachelor of Arts in Journalism with Psychology minor: University of Arkansas at Little Rock, Little Rock, AR, 1994
• Certificates: Introduction to Non-Profit Management; Interpersonal Communications; A-Z Grant Writing: University of Central Arkansas, Conway, AR, 2011
• Workshops: Media Relations and Grant Writing: United Way Volunteer Center, Little Rock, AR, 2011
• Introduction to Fundraising Planning: Foundation Center, New York, NY, 2011
• Marketing Management School: Credit Union National Association, Huntington Beach, CA, 1998
• Workshop: How to Design Eye-Catching Brochures, Newsletters, Ads, and Reports: Career Track, Little Rock, AR, 2003


Public Relations Specialist, Arkansas Health Care Access Foundation, Little Rock, AR
2008 - 2011
• Organized & supervised yearly fundraisers, grossing more than $50,000
• Oversaw design, signage, and literature for trade show booths
• Designed press releases, brochures, flyers, programs, and signage
• Recruited 188 doctors, dentists, and pharmacists to donate their services
• Recruited, trained and supervised more than 40 interns and volunteers

Independent Beauty Consultant, Mary Kay Cosmetics, Little Rock, AR, 2003 - 2010
• Aggressively prospected for customers
• Designed new sales strategies
• Received several awards for successful sales, teamwork, and recruiting

Director of Franchise Communications, Candy Bouquet International, Inc., Little Rock, AR, 2007 - 2008
• Taught classes on promotion of business, community, and media relations
• Wrote newsletter articles on low-cost marketing, networking, and other subjects for franchisees
• Maintained positive communication and support between the company and franchisees
• Contacted expired franchisees to re-sign them with a high success rate

Owner, Over the Moon Gift Baskets, Little Rock, AR, 2004 - 2007
• Planned sales efforts and successfully prospected for customers
• Created custom baskets and continuously introduced new products
• Improved distribution strategies
• Maintained management records

Communications Specialist, Central Arkansas Development Council, Benton, AR, 2003 – 2004
• Performed employee and community relations duties
• Consistently demonstrated excellent follow-through with community organizations and participated in various community events
• Developed media contacts to help promote council services throughout 12 counties
• Worked with field offices to provide support by attending meetings, creating promotional campaigns, ads, etc. as needed
• Designed, wrote, edited, and distributed newsletters, annual reports, calendars, press releases, and other promotional materials

Freelance Writer & Designer – Boyer Freelance Design – Little Rock, AR, 7/2001 – 4/2003
• Sought out customers
• Performed writing, stationary and program design, data entry, and résumé production.
• Developed feature articles; researched, wrote, edited, and proofread newsletters
• Worked closely with clients to develop new material, including client research, proposal writing, and development of marketing concepts.
• Demonstrated capability to provide superior copyediting and proofreading of clients’ promotional material


• 2010 - 2011 “Best Internship Supervisor,” UALR American Humanics Program
• 1997 Girl Scout Calendar Photo Contest Winner with “Friends Forever” – one of 12 photographs selected among 300 submissions
• 1997 International Association of Business Communicators Bronze Quill Award of Merit, Photography, Ouachita Girl Scout Council
• 1992 Special Acts Award for preparation of special Retiree Edition of the Little Rock Dispatch for the U.S. Army Corps of Engineers

References and portfolio furnished upon request
Skills (2) Rating
Event Planning
Public Relations