Mitali Banerjee

Freelance Promotions Freelancer & International Marketer

Location:Piscataway, New Jersey, United States
2 Skills
09/2009- 06/2011 M.F.A in LUXURY AND FASHION MARKETING Savannah, GA, USA
Savannah College of Art and Design (SCAD), GPA-4.0

06/2005- 05/2009 B.F.A FASHION DESIGN Mumbai, INDIA
National Institute of Fashion Technology, GPA- 3.8


08/2011- Present Michael Kors
Executive Intern, International Licensing and Buying
New York City, NY

09/2010 - 12/2010 Misha Nicole New York City, NY
Intern, Marketing assistant
• PR- created and managed press & guest database, wrote press release, strategized & arranged press kit
• Event management- created and distributed invitations, pre-planning and post-follow up with press
• Digital media marketing- strategized social media marketing initiatives (facebook, blog, email marketing)
• E-commerce- assisted in wireframe development in collaboration with web developer ,planned E-commerce layout, supported search engine optimization strategy development
• Store set-up- attended interior design presentations, assisted in signage development
• Merchandising- logged PO, assisted in buyer presentations, assisted in assortment planning

12/2009 - 12/2010 Evergreen Lifestyle Pvt. Ltd. (Stasuals) Mumbai, INDIA
Part-time, Marketing contractor
• Branding - shaped brand identity, look book, catalogue and other communication collaterals, assisted in photo-shoot
• Social media marketing- strategized and executed facebook content, handled twitter feeds and bit-links
• Business development- analyzed cost and revenue generation for target market- young mens segment

03/2010- 06/2010 Eva Danielle Miami, FL
Intern, Social media marketing and international expansion
• Event marketing- planned trunk show, strategized communication strategy for events
• Social media marketing- initiated social media (Twitter and facebook) marketing strategy- increasing fan base
• International expansion- assessed emerging potential international markets

03/2010-06/2010 Benetton Collaboration Savannah, GA
Collaboration project at SCAD, Marketing specialist
• Store set-up- strategized flagship store opening in Savannah – architecture, interiors, visual merchandising
• Branding & communication- strategized media plan, digital media strategy based on augmented reality
• Collaborated with Architects, Interior designers, Service designers, Advertisers & Graphic Designers

PROFESSIONAL SKILLS: fashion design, styling, fashion journalism, new store set-up planning and promotions, branding (creative direction, strategy, copy writing), consumer behavior studies, analytical research, scenario planning
COMPUTER SKILLS: Adobe Suite (Illustrator, Photoshop, InDesign), Pagemaker, MS Office (Word, Excel, PowerPoint, Outlook Express), database entry using Constant Contact
AWARDS: Outstanding Achievement Award (SCAD 2011), International Tutor Program Certification (SCAD 2011), Scholarship- National Merit Student (INDIA 2005)

Jon Harari (Employer, Misha Nicole) - (p) 3013320004, (e)
Robert Fee (Professor, SCAD) - (p) 9127131530, (e)