Nadezhda Koltayevskaya

Freelance Russian Translator, International Marketer, & More

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Location:United States
Profile:https://www.freelanced.com/nadezhdakoltayevskaya
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7141 Deframe Court
Arvada, Colorado 80004
Mobile: +1 720 232 1494

NADEZHDA KOLTAEVSKAYA


EXPERIENCE

• August, 2010 – Better Life, Weight Loss Clinic
May, 2011 Marketer-freelancer: Develop and execute short-term marketing programs, test and implement best communication, creative and media strategy for attracting new customers
• TV campaign: storyboard, copyright, participating in TV production, media placement;
• Direct Mail: creative development and execution
• Radio campaign: communication and media strategy
Results:
• Customer base increased by about 140%
• Essential elements of marketing strategy are defined and tested (point of difference and competitive advantages, primary and secondary target audience, creative strategy, media strategy etc.)
iMoneyCoach, web-site for Integrity Finance
Marketer-freelancer, creative designer: Identify current problems and develop a trouble-shooting program
• Marketing plan for re-launch of the site;
• Creative design
Results:
• Visits up 100%
• Average time on site up 270%
• Bounce Rate – reduced by21%
International Task Force For Children’s Environmental Health
• Creative and web design
• January, 2008 - Retail Chain 7YA, Almaty, Kazakhstan
September, 2010 Marketing & Purchasing Director; Develop Annual Operation Plan to achieve growth ahead of the market, set business procedures and implement them. Provide marketing and managerial solution to increase sales and profitability of the company through understanding consumer needs, best purchasing practices and development of the unique format, most appropriate for lower population income during recession.
• Annual and Midterm planning;
• Category management;
• Purchasing;
• Pricing Strategy and operational pricing management;
• Merchandising strategy and execution;
• Business Process Development;
• Existing/New Locations evaluation;
• Marketing researches;
• Budgeting
Results:
• Traffic increased by 32%;
• “Average basket” increased by 12%;
• Gross Margin increased from 15% to 21%;
• Advertising awareness is the highest in retail market;
• 3 new locations are opened.

• May, 2006 - RG Brands, Almaty, local FMCG producer, Pepsi Bottler
October, 2007 Group Brand Manager; Manage and develop Foodstuff portfolios, including tea, milk, snacks and canned vegetables. Successful growth is provided both on declining and rapidly growing market.
• Mid term and annual Planning;
• Consumer and customer researches;
• Brand Management;
• Sales forecast;
• Trade Marketing
• Marketing Budgeting;
Results:
• 15% sales growth of tea portfolio, despite decline of tea market;
• Tea brand Piala became leader of the market;
• Milk brand Moye is the fastest growing brand at UHT market.

• January, 2004 - Marketing & Advertising Agency “AdVenture”, Almaty
May, 2006 Director; New brand development, brand re-positioning, packaging, corporate identity, advertising campaign, PR. Wide experience in development of local FMCG brands (juices, dairy, canned food, water etc.) as well as in B2B and social projects
• General management
• Strategic Planning;
• Creative Development
Results:
• About 85% of all the brands developed, launched and supported still exist in the market.

• October 2002 - RG Brands, Almaty, local FMCG producer, Pepsi Bottler
January, 2004 Brand manager; Responsible for juice portfolio (Da-Da and Nectar Solnechny). Launch Gracio juice. Re-launch of Da-Da brand.
• Annual Planning;
• Brand management;
• Trade Marketing
• Price Management;
• Sales forecast;
• Set Marketing Budget;

• May, 2001 Coca-Cola Almaty Bottlers, Almaty
October, 2002 Marketing Supervisor;
• Develop and implement consumer promo activities;
• Trade marketing;

EDUCATION

• 2000-2003 Vserossiysky Zaochny University, Bachelor Degree, (Economy and
Marketing)

• 1993-1996 Almaty State University, postgraduate studies, Ph. D. in theory of
Literature

• 1987-1992 Almaty State University (Magister in Philology)

OTHERS (SEMINAR/COURSES)

Programme Period Location
Marketing Strategy Implementation October, 2006
Brussels
Concept of Active Branding May, 2006 Almaty
Researching Tools August, 2006 Almaty
How to measure marketing efficiency
/Presentation Skills January, 2007 Almaty
Finance for non-financial managers June, 2005 Almaty

SPECIAL SKILLS
• Computer skills MS Windows, Office, Corel Draw, Photo Shop (basic)
• Languages English (fluent), Russian (fluent)

PERSONAL INFORMATION
• Date of birth: 9 September, 1970
• Nationality: Russian
• Marital status: Married


INTERESTS
Reading, music.