I left the corporate world behind and am pursuing my dream of being a business owner and having fun in fashion. I opened a boutique called CAMY COUTURE in Orlando, Florida featuring fashions, handbags, jewelry and accessories from New York, Vegas and LA -- all at affordable prices. Now I busy myself with trendy merchandise, buyers in these top fashion cities, a unique business model, and finding ways to inspire women to embrace their beauty.
Prior to that, I was healthcare marketing professional with 15 years experience and a writing champion. After taking a sabbatical from work for a few months, I began concentrating on writing. If you need a talented writer with the ability to inspire, and with particular interest in Fashion, give me a call and let's get started on your project!
Corporate Communications, Advertising, Marketing & Public Relations, Community & Corporate Relations, Crisis Communications, Ghostwriting for Physicians, Healthcare Industry Articles, Creative Writing, Travel Writing, Script Writing, Speech Writing, Press Release Writing, Copyrighting for Print Ads, Billboards, Direct Mail and all forms of advertising, etc
Website & Blog: www.storyblossoms.com
SAMPLE HEALTHCARE INDUSTRY ARTICLES
How to Properly Utilize the Emergency Department
Extremity Expertise (Orthopedics )
Performing Arts Medicine- Orthopedic Physician for Musicians
Top Men’s Health Concerns
Andrology: Quite A Conception (Male Infertility)
Hospital Resources for the Hispanic Community
How the Health Careers Academy Can Help Guide Students Considering Healthcare Professions
A Unique Approach to A High School Sports Medicine Team
FLORIDA HOSPITAL East Orlando
September 2006 – August 2011
Administrative Director of Corporate Development & Marketing – Senior copywriter and editor for all hospital projects while managing the Corporate Development & Marketing Department, managed physician marketing, managed strategic planning and business plans, managed internal communications, was editor for all hospital article submissions and publications, and captured stories that enhanced the patient experience.
FLORIDA HOSPITAL Orlando
Administrative Director of Corporate Development/Innovations – Managed a Market Test for FH’s first innovative community wellness product (including a health monitoring device). Provided marketing, logo development, and sales presentations for other lifestyle medicine and wellness initiatives.
FLORIDA HOSPITAL West Volusia Division, Orange City, FL
FLORIDA HOSPITAL Fish Memorial / FLORIDA HOSPITAL DeLand
June 1996-September 2005
Administrative Director of Corporate Communications –Managed a $1 million marketing budget, served as hospital spokesperson and media relations, PIO (Public Information Officer), and was responsible for strategic marketing, internal and external communications, and business development.
WORDWISE, INC., Winter Park, Florida
Public Relations Manager – Responsible for all aspects of client relations, development and implementation of full PR programs including local, state and national media relations. Clients ranged from legal and medical to arts and education. Supervised two other PR professionals.
Managed a multi-faceted PR plan to gain support for plaintiffs in a $100 million environmental lawsuit, while educating the public about the threat of beach erosion. Produced press kits, which assisted the law firm in recruiting an expert witness and the cities of Cocoa Beach and Cape Canaveral as clients. The campaign directly contributed to the number of plaintiffs increasing from 25 to 395.
PECORA & PECORA, INC., Winter Park, FL
Public Relations Manager – PR Manager and Senior Account Manager for approximately eleven professional service firms, implemented extensive PR plans for clients in the medical, legal, real estate and construction and design industries.
Accomplishments: When joining Pecora & Pecora, the firm was 70% marketing consulting and 30% PR projects. Responsible for establishing the PR Department and within one year refocusing the company’s structure to a more profitable mix and a majority of retainer clients, 60% PR and 40% marketing.
WMFE-TV/FM PUBLIC BROADCASTING, Orlando, Florida
Copywriter – Responsible for copywriting for the Great Channel 24 Annual Auction and 24 Carat Collection Art Auction merchandise. Directed staff of 4 in copywriting and editing, and supervised all writing sessions for more than 5,000 on-air scripts.
Accomplishment: Instrumental in the station exceeding budgeted revenue goals by 21%.
UNIVERSITY OF CENTRAL FLORIDA
Bachelor of Arts Degree in Journalism