National Comprehensive Cancer Network, Fort Washington, PA • June 2004 to Present
Senior Manager, Creative Service
Solely responsible for directing and producing all design concepts and campaigns for non-profit organization consisting of 82 employees with minimal assistance from outside freelancers.
Develop creative campaigns across all mediums including print, web, packaging, trade show
materials, and other promotional collateral to market educational programs and offerings.
Manage projects from inception phase through delivery including internal collaboration with copy writers and external coordination with vendors including advertising agencies, photographers, printers, freelancers, specialty suppliers, etc. Maintain fiscal responsibility at all times managing a creative budget of $1M. Consistently cut costs each year by thousands of dollars with research and negotitiations. Developed and managed a new company on-line ordering system.
Conceptualized and redesigned company’s website.
Work with mainstream media outlets (i.e. WebMD, US News & World Report, and medical journal publications) to develop advertisements for partner sponsorships.
Create and implement comprehensive design campaigns for large (1,700) attendees) national
and international conferences. Responsible for brand integrity and all creative materials including, but not limited to exhibits, promotional/packaging materials, CD-ROM packaging, guide books, brochures, signage, information pieces, invitations, interactive kiosk graphics, etc.
Consistently research and institute cost savings plans for company by initiating cost analysis
with vendors. Saved organization $300,000 annually on CD-ROM project by cutting production time in half.
Provide technical and creative support throughout all departments within NCCN, including but not limited to training staff on design software.
Additional projects: Brochures, IPhone/Droid Apps icons, web advertisements, trade show exhibits, signage, logos & corporate identity, invitations, advertisements, power point presentations, pocket guides, CD-ROM and other misc. packaging, direct mail, annual report, newsletters, electronic newsletters, web design, web e-mail, project managing, vendor contracts., art diection for photo shoots.
Drexel University, Phila., PA • 2007 to present • Adjunct Professor - Production & Design
The Philadelphia Orchestra, Phila., PA • June 1998 to June 2004
Art Director - serving in the following capacities:
Department Manager - Directed and managed a team of designers to create creative concepts for both the internal and external staff and ensure quality and timeliness of current projects. Worked closely with the Marketing and Publications departments on organizational plans and projects to reach goals and objectives with eye-catching designs and consistent messaging. Created, directed and presented organizational style guide for the introduction of the new Music Director to staff, executive board and management team. Art Direct photo shoots and television advertisement.
Designer - Designed professional and compelling, high-end creative materials. Projects included
publications, books, brochures, invitations, posters, CD-ROM packaging design, bus shelters, bus designs, banners, billboards, newspaper/magazine ads, web/e-mail ads, logo/letterhead, graphics for tv, program books, CD box set etc... Managed projects from initial concept to production/completion.
Project Manager - Created timelines for all projects, delegated work-flow of all projects with
in-house staff, freelancers, ad agencies, desktop publishers, photographers, web designers etc... Managed relationships with print and other media vendors on job bid requests to ensure
cost-effective and quality products with keeping in the timeline for each project. Supervised
press checks, photo shoots and other off-site projects.
Web Designer - Designed the 2002-03 company web site. Implemented the initial stages/pages
and links of the design using photoshop, fireworks, and dreamweaver. Designed E-News digest in addition to special event linked pages.
General Accident Insurance, Phila., PA • August 1995 to September 1998
Senior Graphic Designer • Provided designs from concept development to print on:
internal/external publications, marketing and promotional materials. Managed printing needs, from production to negotiating contracts with vendors to pre-flighting all files. Specific accomplishments: Designed look and logo for multi-media presentations. Chosen by Senior Management to work on Merger/Integration project, creating new corporate identity for four merging companies.
Hanson Associates, Phila., PA • November 1994 to June 1995 • Graphic Designer
Designed and produced product designs, print materials, logos, packages, presentations
and signs. Assisted in the design, management, development and production of ARAMARK’s Food Standards Catalog. Clients; KIWI Brands, Kraft Foods, United Way, ARAMARK Corp., Manayunk Development Corp., Corestates Bike Race.
Domsky & Simon Advertising, Phila., PA • 1993 to 1994 • Graphic Designer
SmithKline Beecham, Phila., PA • 1991 to 1993 • Graphic Designer
Macintosh OS X & Windows
Creative Suite 5 (Photoshop, Indesign, Illustrator, Dreamweaver, Flash, Fireworks) Quark Xpress 8 • Freehand • Streamline • MicroSoft Office
Drexel University, Phila., PA
B.S. in Graphic Design - June 1993
American Management Association
(Making the Transition to Manager), Website Design/Intro to HTML, Adobe GoLive, Flash, Web Graphics, Dreamweaver, Fireworks,
Power point, InDesign Epubs
• Noted in the Chicago Tribune for “Beautiful Packaging” for Grammy Nominated Philadelphia Orchestra Music CD Box Set
• Benjamin Franklin “Benny” Award
2005 Best Overall Direct Mail brochure
2007 Excellence in Design of a Direct Marketing piece
• Aster Award for Medical Marketing - 2007 Gold Award for an Annual Report,
Gold Award for Pocket Guide Design,
Silver Award for National Conference Agenda Brochure/Materials
• Print Media Communicator Award
2007 & 2009 Gold Award - Annual Report, Brochures
• Hermes Creative Awards - International Competition for Creative Professionals
2007 - Gold Award - Overall Design - Annual Conference
2007 - Platinum Award - Overall Design - Annual Report
2008 - Gold Award - Overall Design - Annual Report
Honorable Mention - Overall Design - BOD Invite
• ASCO Exhibitor Excellence Award
2005 Platinum Excellence Annual Meeting Award
• Buffalo News Award
2005 Creative Advertising Award
1st place single B&W advertisement
• Medical Marketing Association (MMA) Award
2004 Direct Marketing Design Award
Best Use of Direct Marketing Design to Health Care Professionals
• American Graphic Design Award
1997, ‘98, ‘99, ‘00, ‘01, ‘04, ‘05, ‘06, ‘07, ‘08, ‘09
Graphic Design: USA magazine
• IABC Award - 1999
International Association for Business Communicators
“Best Overall Brochure” - top award
• IMCA - 1995, 1996, 1997 Insurance Marketing Communications Association