Jason Russell

Freelance Graphic Designer & Book Designer

Location:Clive, Iowa, United States
Website: http://russellcreativeonline.com
2 Skills
Strong leader, passionate and inventive creator of innovative marketing strategies and advertising campaigns seeks talented and disciplined marketing
team. Possesses outstanding knowledge of visual communications, consumer product relationships and financial discipline. Long history of achieving results
above and beyond set goals through creative problem solving, collaboration and dedicated work ethic.

Prairie Meadows Racetrack & Casino - Des Moines, IA
Graphic Design Supervisor, February 2006 - September 2009
• Conceptualized marketing campaigns and implemented the results into visual campaigns including direct mail, advertising, billboard and in-house collateral
• Provided art direction and supervised the design staff for the implementation of casino oriented and not-for-profit marketing materials
• Ordered jobs, materials and did press checks with local printers and implemented guidelines from outside management companies as production manager
• Managed the printing budget and did monthly cost analysis based on performance and expenditures
• Reduced printing budget by 30% and increased production by 60% to over 600 projects annually
• Brought in new in-house printing equipment resulting in collateral print savings company wide of over 40%
• Worked with mail-houses and United States Postal Service to maintain government guidelines on over 60 direct mail pieces annually
• Used detailed variable data to personalize direct mailers to grow casino player loyalty by 20% and averaged redemption rate of over 48%
• Worked with outside agency and internal IT department to create, develop and implement a personalized print – web - email marketing campaign
• Collaborated with external promotional companies to develop property specific promotions and product giveaways
Graphic Designer, March 2003 - February 2006
• Conceptualized and created print campaigns for national-act concerts, horse racing, casino gaming, dining and special events
• Worked with the production manager to create eye-catching collateral while maintaining project budget
• Maintained line of communication between print houses, Production Manager and Graphics Supervisor
• Collaborated with television department and outside agencies on television commercials
• Worked with marketing staff to create new promotions and player incentives

Saks Incorporated - Des Moines, IA
Graphic Designer, Younkers department stores, May 2000 - January 2003
• Developed, created and produced newspaper, magazine, direct mail and point of purchase advertising pieces resulting in the most profitable division
• Worked closely with buyers and representatives of major fashion oriented businesses to maintain strict merchandise standards
• Provided color correction of photos to match merchandise that was unavailable for photography
• Managed photographers, including model and location selection and set design

Drake University - Des Moines, IA - BA Graphic Design - 1999
Grand View College - Des Moines, IA - Concentration in Graphic Design - 1997
Skills (2) Rating
Graphic Design
Book Design