Allison Marek

Freelance Copywriter & Article Writer

Location:Muskegon, Michigan, United States
2 Skills
Allison Marek

Summary of Qualifications 
Marketing, Advertising, and Creative Writing professional with experience creating dynamic web and print copy and images emphasizing sales.  
Good understanding of Social Media Marketing and Search Engine Optimization.
Responsible and reliable writer who is both fearless and imaginative.
Takes direction and criticism with understanding and ease.
Creative and dynamic on-task colleague with ability to work both independently and collaboratively.

Technical Skills
MS PowerPoint
MS Word
MS Excel
Adobe Dreamweaver
Adobe Photoshop
Adobe Fireworks
Goodle keyword tool
Commission Junction
Western Michigan University   Kalamazoo, MI    2009
Bachelor of Arts; Major: English, creative writing emphasis Minor: Sociology
Computer Club: Designed current brochure and press releases, attended and helped set up and take down various LAN parties; worked booth, helped set up/plan games for Bronco Bash
Member of the Resident Hall Association: Participated in Dream Self awareness seminar with performances, co-choreographed, aided in costume design; Helped organize and run Safe Halloween maze on campus; Participated in Ultimate Frisbee dorm league
Leadership Safari: Focused on team-building through activities; Actively involved in conflict resolution
Choral Productions: Die Fledermaus, Mozart’s Requiem, Beethoven’s 9th

Professional Experience: 
E-commerce Content Specialist Meijer                       Walker, Mi May    05/10 - 06/11
Copywriter of online publications and products.
Edited website product images to fit the required image standard.
Example of copy and images:
Sheparded taxonomy initiative.
Wrote and edited product reviews and blog postings.
Proof-read website and e-mail content for grammar, context, and user comprehension.
Assisted in managing and communicating with affiliates.
Re-sized images to be used in multiple formats.
Cross referenced current product information with vendor specifications.
Communicated with Merchandising teams and content specialists to make items SEO friendly.

Reid Supply Company    Muskegon, MI      01/10 – 03/10
Marketing Copywriter Intern 
Copywriter of print and online publications for this global industrial parts supplier.
Edited existing product copy and created new product copy for the upcoming release of a new e-commerce website. 
Used Excel to determine which products required copy revision and creation. 
Reviewed all product titles and images on website for product groups for errors; revised as needed.
Daily updating of multiple social media campaigns to increase brand awareness; also responsible for the creation of Facebook ads.
Created blog positings for Reid Supply using keyword text to increase search engine optimization.
Designed pay per click and pay per impression social media advertising.
Created corporate press releases. 
Wrote and edited copy for ad featured in trade magazines and online.

Bath and Body Works    Muskegon, MI    10/04 – 06/06
Sales Associate
Met every sales goal
Consistent congenial customer interaction
Product demonstrations with information about said product memorized
Knowledge of all zones of operation Including selling, point of sale, up sale, and stocking
Managed and entertained customers in line during holiday and semi-annual sales

Cold Stone     Grand Haven, MI    03/06 – 08/06
Seasonal Crew Member
Mastered complex machinery used to make and churn ice cream
Prepared and baked food items
Understanding of commercial food sanitation practices
Entertained customers with memorized songs about company
Operated Point of Sale equipm
Skills (2) Rating
Article Writing