Summary of Qualifications
Marketing, Advertising, and Creative Writing professional with experience creating dynamic web and print copy and images emphasizing sales.
Good understanding of Social Media Marketing and Search Engine Optimization.
Responsible and reliable writer who is both fearless and imaginative.
Takes direction and criticism with understanding and ease.
Creative and dynamic on-task colleague with ability to work both independently and collaboratively.
Goodle keyword tool
Western Michigan University Kalamazoo, MI 2009
Bachelor of Arts; Major: English, creative writing emphasis Minor: Sociology
Computer Club: Designed current brochure and press releases, attended and helped set up and take down various LAN parties; worked booth, helped set up/plan games for Bronco Bash
Member of the Resident Hall Association: Participated in Dream Self awareness seminar with performances, co-choreographed, aided in costume design; Helped organize and run Safe Halloween maze on campus; Participated in Ultimate Frisbee dorm league
Leadership Safari: Focused on team-building through activities; Actively involved in conflict resolution
Choral Productions: Die Fledermaus, Mozart’s Requiem, Beethoven’s 9th
E-commerce Content Specialist Meijer Walker, Mi May 05/10 - 06/11
Copywriter of online publications and products.
Edited website product images to fit the required image standard.
Example of copy and images: http://www.meijer.com/s/toy-story/furniture-home-bedding-kids-bedding/_/N-1z13xu8Z5rl
Sheparded taxonomy initiative.
Wrote and edited product reviews and blog postings.
Proof-read website and e-mail content for grammar, context, and user comprehension.
Assisted in managing and communicating with affiliates.
Re-sized images to be used in multiple formats.
Cross referenced current product information with vendor specifications.
Communicated with Merchandising teams and content specialists to make items SEO friendly.
Reid Supply Company Muskegon, MI 01/10 – 03/10
Marketing Copywriter Intern
Copywriter of print and online publications for this global industrial parts supplier.
Edited existing product copy and created new product copy for the upcoming release of a new e-commerce website.
Used Excel to determine which products required copy revision and creation.
Reviewed all product titles and images on website for product groups for errors; revised as needed.
Daily updating of multiple social media campaigns to increase brand awareness; also responsible for the creation of Facebook ads.
Created blog positings for Reid Supply using keyword text to increase search engine optimization.
Designed pay per click and pay per impression social media advertising.
Created corporate press releases.
Wrote and edited copy for ad featured in trade magazines and online.
Bath and Body Works Muskegon, MI 10/04 – 06/06
Met every sales goal
Consistent congenial customer interaction
Product demonstrations with information about said product memorized
Knowledge of all zones of operation Including selling, point of sale, up sale, and stocking
Managed and entertained customers in line during holiday and semi-annual sales
Cold Stone Grand Haven, MI 03/06 – 08/06
Seasonal Crew Member
Mastered complex machinery used to make and churn ice cream
Prepared and baked food items
Understanding of commercial food sanitation practices
Entertained customers with memorized songs about company
Operated Point of Sale equipm