Marketing/PR professional with 15 years of combined in-house and agency experience creating, implementing, and managing integrated marketing, social media and public relations programs that effectively educate and influence target audiences, build brand awareness, and increase bottom-line sales and profitability. Knowledgeable in a variety of sectors, including technology, consumer products, non-profit, healthcare, and professional services.
BERKMAN • Account Supervisor • Aug. 2007 to Present • San Diego, CA
*NOTE: Currently operate on a part-time basis as an independent consultant
•Responsible for leading the public relations, social media and marketing communications programs for several key, award-winning agency accounts, such as Human Touch, the U.S. leader of massage chairs and wellness products, Satori World Medical, a leader in the medical tourism industry, SANYO North America, positioning the company as a leader in energy and the environment, and ASUPMATOMA, a Mexican non-profit dedicated to the conservation of endangered sea turtles in Southern Baja.
•Instrumental in business development activities and client acquisition.
•Responsible for the overall management of accounts and account teams.
Data On Call • Marketing Manager • Mar. 2004 to Aug. 2005; June 2006 to Aug. 2007 • San Diego, CA
•Instrumental in the creation, launch and promotion of Fax.com (www.fax.com), a valuable domain that the company acquired to replace its non-descript brand UniFax and compete more effectively in the Small Office Home Office (SOHO) technology space.
•Contributed to the company’s overall growth, which in 2005 resulted in an acquisition by its guerilla competitor, j2 Global Communications.
National Multiple Sclerosis Society • Director, Marketing • Aug. 2005 to May 2006 • Carlsbad, CA
•Led the marketing and advertising initiatives, which helped the organization achieve its fundraising goals through increasing awareness about MS, promoting community involvement, and obtaining the financial support of corporate sponsors.
Blue Mine Group • Account Manager • Apr. 2003 to Feb. 2004 • Solana Beach, CA
•Instrumental in building the public relations practice for a growing online marketing firm, while driving the growth and success of key client accounts.
Schubert Communications • Senior PR Consultant • May 2001 to Mar. 2003 • Philadelphia, PA
•Created, implemented, and oversaw the public relations programs for two key agency accounts, which resulted in earned editorial placements equivalent to $2 million in paid advertising.
Barton-Gilanelli & Associates • Account Executive • Sept. 1999 to Aug. 2000 • Philadelphia, PA
•Led and managed a successful national media outreach and spokesperson campaign for the National Spa & Pool Institute to drive consumer demand for residential swimming pool and spa ownership. PR program resulted in millions of media impressions through national print and broadcast press exposure.
Gibbs & Soell, Inc. • Account Executive • April 1998 to Sept. 1999 • New York, NY
•Implemented national b2b public relations programs for Rhone-Poulenc Ag and Eastman Chemical, two of the agency’s largest accounts. Responsibilities included media relations and pitching, writing press releases and feature articles for placement in important industry trade magazines, management of the content, design and production of Rhone-Poulenc Ag’s quarterly newsletter read by cotton and tobacco farmers and agricultural consultants.
•Media relations and pitching. Able to quickly identify and secure targeted media opportunities by understanding a company’s core messages and how to turn those messages into interesting, news-worthy stories. Have placed stories in hundreds of high-profile broadcast, print and online media outlets.
•Writing and project management. Help businesses concisely communicate their core messages through ROI-focused marketing initiatives, including Web site(s), articles, press releases, white papers, newsletters, and other tactics.
•Internet marketing. Well-versed in all aspects of Internet marketing and social media as it relates to the public relations practice. Experienced in SEO, PPC advertising, blogger relations, blog site and Web site creation/management, social media campaigns, and results management.
•Strategic planning. Work on behalf of clients to develop their marketing/PR strategy and develop plans for execution.
•Business development. Have been highly instrumental in the acquisition of new client accounts through effective new business outreach, proposal writing and presentations.
Hofstra University • Bachelor of Arts, Communications • May 1997 • Hempstead, Long Island, NY