Expert in: Event Planning - Event Promotion - We specialize in Outdoor/Indoor Events - Sales & Marketing Leadership ~ Budgetary Planning ~ Event Analysis
Versatile, high-energy professional experienced in the strategic planning, development and management of events with a track record of expanding growth, managing staff, event marketing and promotional tie-ins. Consistently successful in analyzing market trends and capitalizing on market opportunities to create high-profit, high-visibility partnerships through product development, brand positioning and innovative marketing and media solutions. Skilled in multiple areas of technology, including both Mac and PC hardware and software.
Event Planning & Development ~ Inventory Management ~ Budget Planning ~ Strategic Alliance Building ~Training
Operational Management ~ Revenue & Profit Growth ~ Seizing Market Opportunity ~ Organization & Communication
HEARTLAND ROD & CUSTOM 1994 - Present
Drives strategic growth and business development of organization. Communicates extensively with current and prospective clients, performing requirements analysis to identify the most appropriate business solution. Routinely market format for multi-day events as well as for municipalities. Earned reputation for hosting some of the best car shows in Iowa.
Expert in delivering the right mix of marketing in creation of commercial messages for events.
Tripled amount of events, showing strong growth.
Expanded services to include promotional products, awards & recognition, providing outdoor or indoor entertainment, event photography, event apparel and event consulting.
FAIRFIELD ARTS & CONVENTION CENTER 2006 -2008
Director of Marketing & Events
Recruited and tasked with scheduling events while facility was under construction. Served as Facilities Operational Manager during construction, implementing hardware, software and operational policies and procedures prior to opening.
Booked new building to capacity prior to opening, designed and implemented marketing strategies to promote facility, including all informational brochures, image logos and website
Awarded “2008 Chamber of Commerce President’s Award” for outstanding contributions to the community.
HY VEE DRUGSTORE 2004 – 2006
Scanning Coordinator/Inventory Manager
Progressive record of experience with increasing responsibility accountable for the input of products into the database tied to POS registers. Assumed control of retail inventory for store and integrated computerized ordering software with POS software to eliminate a job description. Provided better control of product ordering, implementation, shrinkage and sales.
EDUCATION AND PROFESSIONAL DEVELOPMENT
BA, Psychology - Buena Vista University
MBA, University of Phoenix (in progress)
Co-founder and Chairman for Live on the Square Summer Concert Series
Board member and Chairman for Fairfield Iowa Public Access Television
Marketing Chair for Fairfield Iowa Convention & Visitors Bureau