An experienced Radio and Television professional responsible for Programming, News, Public Service, Public Relations, Promotions, and Marketing departments. Results oriented decisive leader with proven success in market identification and strategic market positioning. Familiar with radio and television sales, ad placement and media buys .Familiar with rating systems, price per point rates and negotiation strategies. Possess expert bilingual communication
DCG Multimedia San Antonio, Texas 2004-Present
General Media Service s / Radio Programming Consultant.
Develop and implement successful Radio, TV, Print, Outdoor and Online media campaigns for various advertising clients, including concept creation, translating services, serving as spokesperson on and off camera, adviser and producer. Develop programming systems to drive ratings and sales for a variety of US and Mexico radio stations. Provide imaging and production services to advertising agencies, professional studios, and radio and television stations.
Participate in creating advertising campaigns for; Sony Music, EMI Latin, KBDR FM Laredo, KLEY FM/KSAH AM San Antonio, Long John Silvers (Hispanic), , Univision Ch 41 Music Awards Show, Pizza Hut (Hispanic), John McCain for President Campaign and many more.
Programming Consultant KOFX FX “The Fox” El Paso.
Restructure KINT FM El Paso increase ratings more than 50% in key day parts.
Plan and execute launch of 104.3 FM Piedras Negras which gained 65% of market share for its format (Regional Mexican).