FEATURES WRITER, TELEVISION & PRINT JOURNALIST, SCREENWRITER & PLAYWRIGHT
Objective: Establish, Re-Position or Enhance the Brand of a Commercial, Non-Profit or Public Agency, Bringing to Bear Distinctive Creative Writing Talents, Instincts and Vision
Old Dominion University, Norfolk, VA, 1986 – 1989, Phi Kappa Phi National Honor Society, 3.76 GPA
HealthWatch, Writer-Producer-Host, Health Affairs Television Show, Norfolk Neighborhood Network, WCTY-TV 48, Norfolk, VA (www.Norfolk.gov/TV48/Health_Watch.asp), 2000 - Present
Full Court Press, Writer-Producer-Host, Documentary on African-American Men and Prostate Cancer, Norfolk Neighborhood Network, WCTY-TV 48, Norfolk, VA, 2010
WaterLine Teens: Keeping Heads Above Water, Writer-Producer-Director-Host, Drowning Prevention Instructional Video, Norfolk Neighborhood Network, WCTY-TV 48, Norfolk, VA, 2009
Giving Angels Wings, Writer-Producer-Director-Host, Documentary on Fathers Grieving the Loss of Their Infant Children, Norfolk Neighborhood Network, WCTY-TV 48, Norfolk, VA, 2006
The Fifth, Writer-Producer-Director-Actor, Short Film on Impact of a Father’s Incarceration of Five Generations of Men, Norfolk Neighborhood Network, WCTY-TV 48, Norfolk, VA, 2000
Numerous Television Public Service Announcements, Writer-Producer-Director
MIX Magazine, The Virginian-Pilot, Norfolk, VA, Free Lance Features Writer, 2007 - 2008
The Virginian-Pilot, Norfolk, VA, Free Lance Features Writer & Theatre Critic, 1985 - 2007
The Journal & Guide, Norfolk, VA, Free Lance Features Writer & Theatre Critic, 1984 - 1990
Intermission Magazine, Alexandria, VA, Theatre Criticism, Free Lance Writer, 1994 – 1997
Extensive experience writing news releases distributed to diverse media outlets, newspapers, television, radio and internet
ACHIEVEMENTS & AWARDS
2011 Exemplar Award for “Community Service,” HR Gazeti Newspaper (Hampton Roads, VA)
2010 Commitment to Children & Youth Award, Continental Societies, Inc. (Hampton Roads, VA)
2010 Founder Award, Generic Theater (Norfolk, VA), 30th Year Anniversary Gala
2007 Audience Choice Award, Best Documentary (Giving Angels Wings), Mid-Atlantic Black Film Fest
2004 Featured Playwright, 25th Anniversary Middle Atlantic Writers Assoc. Conference THIS AUGUST OCCASION: Examining Black Achievement in Literature, Performing Arts & Telecommunications
2003 ALLI Award, Cultural Alliance of Greater Hampton Roads
2003 Executive Level Management Training Certificate, United Way of South Hampton Roads, Project Inclusion African-American Executives Leadership Program
2002 ACTSO Award, “Outstanding Achievement in Dramatics,” NAACP of Hampton Roads Chapter
2002 Special Achievement in Theater Award, Portfolio Magazine (Hampton Roads, VA)
1997 Vision National Finalist Award, The Baby Game Television Public Service Announcement
1995 Outstanding Achievement Award, Smithsonian Institution
1988 Outstanding Theatre Student Award Old Dominion University
HEALTH PROMOTION EDUCATOR Norfolk Department of Public Health
April 1998 - Present 830 Southampton Avenue, Norfolk, VA 23510
Conceive, develop, implement and manage marketing, public relations and promotional strategies for the Norfolk Health District, Virginia Department of Health, to include serving as the chief media relations writer; researching, writing and disseminating media releases; writing, producing and hosting a health issues television program; developing and coordinating special events; public speaking; conducting seminars on varied public health topics; arranging live and recorded news interviews; booking community affairs media interviews; writing, producing and directing public service announcements for television and radio; researching and writing a monthly employee newsletter.
Write, produce and host HealthWatch, accessible online: www.Norfolk.gov/TV48/Health_Watch.asp, featuring such guests as U.S. Congressman Bobby Scott, Virginia, 3rd District, 6th District Virginia State Senator Ralph Northam, M.D., Virginia Health Commissioner Karen Remley, M.D., etc.
Wrote, produced, directed and hosted the documentaries: Full Court Press, on African-American men and Prostate Cancer; Giving Angels Wings, an insightful study of fathers suffering the lost of their infant children; and Waterline Teens: Keeping Heads Above Water, on drowning prevention awareness.
Wrote, produced and directed the world premiere of the one-act, public health fatherhood drama, THE FIFTH, presented by the National Center for Strategic Non-Profit Planning and Community Leadership (NPCL) at the 1st International Fatherhood Conference, San Francisco, June 1999.
Wrote, produced and directed these television public service announcements, produced as “micro” films, samples accessible online at: http://www.youtube.com/user/AferAnderson?blend=19&ob=5
The Futureneers, science fiction spot on teenagers and the consequences of bad decisions;
D.A.T.E.: Darryl & Asia’s Troubles Escalate, on teen dating violence;
Ordinary Heroes, two heroic disabled HAM radio operators recall Hurricane Katrina;
Worth the Wait, encouraging teenagers they are worthy of delaying pregnancy;
HIV Wisdom, on the merits of antiretroviral therapy for HIV-positive pregnant women;
S.O.S: Save Our Sisters, on the importance of mentorship to at-risk young women;
What Can You Do to Stop The Flu,
The Baby Game; counseling young adults on avoiding unplanned pregnancy (directed only).
PROMOTIONS DIRECTOR TIME-LIFE Education, Inc.
April 1995 - September 1997 2000 Duke Street, Alexandria, VA 22303
Managed, from concept to execution and backend analysis, every piece of printed promotional matter; targeting the educational and institutional (e.g., public and school libraries) markets, to include a 72 page catalog, direct mail campaigns, print advertisements, large-scale convention graphics, sell sheets, posters, invitations to receptions and focus groups, etc.. Under my watch, the main catalog increased in size from 52 to 72 pages and featured more than 875 individual titles, the rate of trackable orders grew from a low of 7% to a high of 60% and a new video catalog was created.
Product Acquisition: spoke daily with major publishing and television executives, e.g., Random House, Little Brown, HBO, Turner Learning, CourtTV and WGBH.
Direct Mail: strategized, analyzed mailing list performance, researched potential list candidates based on criteria as profession, product affinity and recency, frequency, and money spent.
Solicited bids and contracted free lance and corporate designers and copywriters for the purposes of creating promotional pieces and product packaging.
VIDEO MARKETING MANAGER Smithsonian Institution Press
February 1991 - March 1995 L'Enfant Plaza, #7100, Washington, D.C. 20024
In bringing a wholly new video label to consumer, institutional and trade markets, managed a budget of $2.5 million dollars annually: strategized and managed direct mail campaigns, space ads, product packaging, sell sheets, and point-of-purchase displays; negotiated acquisition of new product; drafting legal contracts; pitching product to major wholesalers and distributors; data base segmentation.
Conducting an average of 4 rollouts and/or follow-up campaigns, 3 wet tests and exhibiting at such conferences as the Video Software Dealers Association, Las Vegas, NV.
Intentionally planned to coincide with the release of Steven Spielberg's Jurassic Park, identified Dinosaurs, - a shelved product - re-packaged it and conceived and implemented a direct mail campaign that yielded a response rate of more than 13%, selling 26,000+ videos in six weeks.
Intricately involved in co-production agreements, served as an Associate Producer of the Marine Mammal Fund's Penguin World and was greatly involved in negotiating agreements with the Library of Congress (The Library of Congress Silent Film Collection) and SunWest Media (Dreams of Flight) set.
Presented at 1st Annual Special Interested Video Association Conference, New York, 1993 and exhibited at conferences in Las Vegas, NV; Chicago, IL; New York, NY.
PUBLIC INFORMATION OFFICER Norfolk State University
July 1990 - January 1991 2401 Corprew Avenue, Norfolk, VA 23504
Wrote feature articles and all major press releases (AP style) for this Historically Black University (HBCU), distributed to more than 100 media outlets across the country. Assisted in the coordination of major news and press conferences.
Wrote, produced and directed television public service announcements; including:
LaborFest '90, featuring NBA New York Knicks “Hall of Famer” Patrick Ewing, promoting the 1990 Virginia Beach, Virginia “Spring Break”
Behold the Green & Gold, featuring Olympic and WBA/WBC boxing champion Pernell "Sweetpea" Whitaker, promoting attendance at the university.
EMERGENCY PREPAREDNESS CERTIFICATES
FEMA IS-100: Introduction to the Incident Command System (ICS)
FEMA IS-200: ICS for Single Resources and Initial Action Incidents
FEMA IS-300: Intermediate ICS for Expanding Incidents
FEMA IS-700: An Introduction to the National Incident Management System (INMS)
FEMA IS-800.b: An Introduction to the National Response Framework
FEMA/Citizen Corps IS-317 Community Emergency Response Team, Norfolk, VA
Community-Based Emergency Response Seminar: Preparing for All Abilities, Virginia Dept. of Health
Terrorism Security Awareness, Virginia Dept. of Health
Culturally Appropriate Public Health Training for Muslim Populations, Virginia Dept. of Health
Culturally Appropriate Public Health Training for Asian Populations, Virginia Dept. of Health
Culturally Appropriate Public Health Training for Minorities, Virginia Dept. of Health
Operational Staff-Command, Control & Communications, Virginia Defense Force, Lafayette Brigade