Malgosia Olejniczak

Freelance Branding Freelancer & Marketer

1306
Location:Central District, Hong Kong
Profile:https://www.freelanced.com/malgosiaolejniczak
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2 Skills
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1. WORK EXPERIENCE

2008-2010 Brand Manager Bayer Healthcare

• Brand Portfolio Aleve, Saridon, Tabcin (OTC products)

• Key Achievements Defined the analgesics category portfolio strategy resulted in above market growth including:

1) Tabcin brand reactivation resulted in 31% sales increase (YTD 10’2009 vs. YA) as a result of new strategy implementation, local TV commercial production and new product introduction

2) Aleve new TV commercial development resulted in 52% sales growth in first 3 months of the campaign and awarded with Marketing Communication Effectiveness Effie 2008

• Key responsibilities Complete brand strategy and new product development including market research, product positioning, advertising campaign development across multiple communication channels, budget ownership, sales forecasting

2006-2008 Junior Brand Manager Bayer Healthcare

• Brand Portfolio Aleve, Saridon, Tabcin, Alka Selzer (OTC products)

• Key Achievements Successful Aleve brand repositioning resulted in 57% annual sales growth (2007 vs. 2006) as a result of new communication and media strategy implementation

• Key responsibilities Brand strategy with cooperation with category manager including market research, product positioning, advertising campaign development across multiple communication channels, budget ownership, sales forecasting

2005-2006 Junior Brand Manager SC Johnson

• Brand Portfolio Brise, Oust (Air fresheners, household products)

• Key Achievements Successful new brand introduction Oust resulted in 1 mio € net sales in the first year

• Key responsibilities Complete air fresheners portfolio strategy with cooperation with marketing manager, including market research, product positioning, advertising campaign development including local TV production, budget ownership, sales forecasting

2003-2005 Technical Marketing Assistant SC Johnson

2002-2003 Sales Representative Kato Labs.


2002 Chemical Technologist Adamed Pharmaceuticals
R&D department

1999-2002 Pharmacist Cefarm Pharmacy

2. EDUCATION

2010-Oct 2011 Master of Business Administration
The University of Iowa International Tippie MBA Program, full time
Asia Business focus, US program partly based in Hong Kong

The Financial Times recently ranked The University of Iowa's Tippie MBA finance program as the top public graduate finance program in the world
http://tippie.uiowa.edu/news/story.cfm?id=2095

Graduated 2009 Psychology in Business for Managers Postgraduate Studies
Kozminski Academy of Entrepreneurship and Management


Graduated 2004 Chemical Technology of Biologically Active Compounds (pharmaceuticals and cosmetics)
Master Degree
Warsaw University of Technology

Graduated 1999 Pharmaceutical College
Pharmacist designation

3. LANGUAGES

English fluent

Chinese ongoing (The University of Hong Kong Certificate course)

Polish native language

4. REFERENCES

To be supplied upon request
Skills (2) Rating
Branding
Marketing