Bernadette Rivell Daniels

Freelance Graphic Designer & Website Designer

Location:Ponte Vedra Beach, Florida, United States
2 Skills
Bernadette Rivell Daniels
Art/Creative Direction & Consulting

- Launched 2 small businesses within a year
- Emmy Award winning creative with over 17 years experience
- Involved in 2 network launches within a 2-year period
- Responsible for the design/redesign of 2 network looks/brands within a 2-year period
- Instructed college courses in Art Direction and Broadcast Design

I Do! Brand + Design, LLC/Identity Brand + Design (March 2010 - Present)
Owner/Creative Director
I Do! Brand + Design, launched in March of 2010, provides custom branding, print and website solutions
for weddings & special events. Identity Brand + Design, launched in November of 2010, provides affordable
branding, print and website solutions for the small business/start-up.

Fox Business Network New York, NY (Aug 2007 – Aug 2009)
Brand and Design Manager
Responsible for designing the look & brand of this financial
business network start-up, creating animations and overseeing and
mentoring the daily show graphic artists.

SportsNet New York New York, NY (Jan 2006 - July 2007)
Art Director
Hands-on director of art & graphics departments of this regional sports
network start-up and responsible for the redesign of the network and
programming looks.

NBC10 WCAU-TV Phila., PA (Jan 2000 - Dec 2005)
Animation Design Manager
Responsible for all graphic broadcast design & animation, editing, and
print design of this local news network.

The Art Institute of Philadelphia Phila., PA (Apr 2003 - Dec 2004)
Faculty, Media Arts & Animation Department
Instructed classes in Art Direction, Broadcast Design and After Effects.

The Art Institute of Philadelphia Phila., PA (Feb 2002 - Dec 2004)
Member, Media Arts & Animation Advisory Board Committee
Guest Speaker, Graduate Review Critique/Review
Provided guidance in structure & content for curriculum; quarterly lectures
& portfolio/demo review/critique to graduating students.

UPN57 WPSG-TV/UPN19 WNPA-TV Phila., PA (Feb 1996 - Dec 1999)
Art Director/Graphic Designer
All aspects of station-related print & broadcast design including budgeting
purchasing & vendor selection.

WHYY TV12 Phila., PA (Jan 1996 - Feb 1996; Sept 1993 – Mar 1994)
Freelance Graphic Designer
Print & Broadcast Design.


Mac/PC platforms, Adobe Creative Suite (Dreamweaver, After Effects, Photoshop, Illustrator,
Premiere, InDesign), Various AE plug-ins, Final Cut Pro, VizRT, Quark XPress,
Microsoft Office.
*Working knowledge HTML/XHTML and some JavaScript, 3D, Avid, Chyron & Quantel Paintbox.


Completed online courses in HTML/XHTML/CSS Web Design, Beginner’s & Intermediate Dreamweaver CS4

VizRT Trio/Artist Training (May 2006; Feb 2006)
Viz RT New York, NY

Alias Maya Training (July 2005)
Future Media Concepts Phila., PA

Final Cut Pro Training (June 2004; May 2003; Oct 2002)
Future Media Concepts Phila., PA

Advanced After Effects Training (Oct 2000)
Future Media Concepts Phila., PA

ElectricImage Broadcast/Infini-D Training (Jun 1998)
Sealworks, Inc. Washington Crossing., PA

After Effects/Premiere Training (Sept 1997)
Cinemagic Camp Hill., PA

The University of the Arts (Sept 1988 - Dec 1993)
BFA in Graphic Design


4 NBC Ovation Awards
3 Emmy Awards
12 Emmy Nominations

References and Demo available upon request
Please visit my profile on
Skills (2) Rating
Graphic Design
Website Design