Lauren Cabanel

Freelance Article Writer & Copywriter

Location:Hampton, New Hampshire, United States
2 Skills
Lauren Cabanel

Summary of

10/08 to present
Freelance Writer
SEO Copywriting
Create persuasive and compelling marketing website copy for web content needs and objectives-both b2b and direct sales.
Responsible for accelerating stronger web presence for clients through thorough SEO research and implementation of keyword metas, titles, descriptions, and content strategy.
Identify market and industry goals through in-depth research of client competition, industry news, and market demographic research.
Formulate successful SEO marketing plans for improved search engine rank through various SEO strategies to include: blogging, press release, article creation/submission, forums, etc.
Regularly review and analyze web marketing strategy initiatives through SEO rank, Web Analytics, etc to revise according to market response and maximize; not only visitor traffic, but also, conversion rates.

Web Content Writing
Provide informative and compelling web content for respective client needs and objectives, based on market, product/service, and industry.
Revise and edit existing content to introduce new format, product/service descriptions, marketing initiative, tone, or broaden/specify target market/audience.
Conduct extensive research on client’s services/products to best represent-through content-the services/products he/she wishes to sell.
Research and analyze competitor success, strategy, tools, and marketing choices in relation to client strategy in order to deliver content that drives sales.
Promote client’s competitive advantage in their market through quality site content that demonstrates client distinction and provides a call to action customer response.
Collaborate with graphics and IT teams to create a successfully integrated end product.

6/05 to 1/09 RedZone Global, Dover, N.H.
Copywriter/ SEO Link Developer
Create and manage a variety of accounts from content creation to search engine marketing and optimization, to include keyword generation, titles, descriptions, and site content.
Conduct in-depth research and apply logistical marketing savvy to produce innovative and insightful advertising copy for various online SEO clients, and their respective products and services.
Manage the entire search engine marketing promotion and development process from internet brand-specific sites, to negotiation, daily rank review (on Google, MSN, and Yahoo), billing, and marketing strategy, to keep our clients’ sites on top.
Responsible for SEO linking strategy to include article creation/submission, blog setup/maintenance, press release work, social networking site participation, and related internet marketing technique.
Work in a variety of pc applications and platforms to include Word, Excel, Vista, Dreamweaver, and Arelis.
Apply superior attention to grammar, market/audience tone, and professional content presentation to deliver product that is concise, lucid, and delivered in a timely manner.

3/05-10/05 Hideaways International, Portsmouth, N.H.
Travel Writer/ Web Content Editor
Responsible for research of various global destinations and Hideaways club accommodations for e-newsletter content.
Create informative and engaging travel content for the Hideaways bi-weekly e-newsletter- addressing advertising to both member and site visitor markets.
Apply superior writing skills, travel experience, and strong work ethic to deliver varying up-to-the-minute content on a myriad of properties and destinations; in a deadline-driven environment.
Engage existing and potential Hideaways customers in compelling copy that not only, promotes the company’s competitive advantage; but also, calls upon the reader to act with urgency.
Exercise strict adherence to company and department standard according to tone, format, and word count specifics.
Initiate personal directive to ensure the optimum in efficiency,
productivity, and overall business success.
Collaborate with editorial and graphics teams to create a well-rounded persuasive presentation.

1/05-6/05 Madeline’s Formal Portsmouth, N.H.
Assistant Manager/ Merchandising Specialist (Seasonal)
Partner with Store Manager to ensure daily sales goals are met/exceeded through constant customer attention and service.
Attend to merchandising and general operational maintenance daily to provide a presentational standard of excellence.
Expand personal relation skills to include a more focused, customer-specific dynamic, catering to a commission-based environment.

6/04-1/05 Clay’s Women’s Apparel Portsmouth, N.H.
Assistant Manager
Responsible for set-up and sales initiation of new store with flagship store expectations.
Partner with Store Manager to realize company’s goals through hiring/training of staff, and marketing to local as well as tourist customer base.
Research through constant customer communication and attention where ultimate profitability rests, both in variances of product and merchandising display.
Responsible for markdowns, shipping/receiving, and sales reconciliation.

7/02-6/04 Wet Seal Inc. Danvers, MA.
Co-Manager/ Lead Visuals and Merchandising Manager
Consistently exceed sales goals/targets and achieved profitability in district and region.
Motivate/ mentor team on floor by example.
Ensure proper execution of visual presentation and operational standards were met in a timely fashion.
Responsible for partnering with Store Manager to ensure proper floor coverage, scheduling, employee timecard maintenance, payroll, and staff troubleshooting.
Execute weekly floor changes/moves according to company standards, timely markdowns, promotions, and merchandise according to recent customer response and imminent fashion trend.
In addition, responsible for the daily deposit, sales ledger maintenance, and weekly refund audits.

Education 8/97-5/01 University of New Hampshire, Durham, N.H.
Bachelor of Arts/ English
Skills (2) Rating
Article Writing