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Ginny Chapman

Freelance Blog Writer & Content Writer

Location:Manchester, Manchester, United Kingdom
2 Skills
A focused, innovative new media, social networks and web content & blog writer, copy editor, good SEO skills; significant experience of using and managing CMS and LMS systems; supervising and training online editors; strategic web marketing and analytics; Successful in charity, public sector & small businesses.

• Strong web writer, editor and supervisor/manager of web editors
• Succinct exponent of, and expert in, Plain English and web accessibility
• Excellent CMS trainer
• Web Template formatter and web style guidelines writer
• Successful networker through a participative style
• Proactive strategist, strong planner, organizer & empathetic facilitator
• Web : HTML (basic to intermediate); FTP; Front Page; Dream weaver; Photoshop; WordPress
• CMS: Tridion, Precedent CAST, Microsoft, Contribute, Rational Media, Oracle
• IT: Microsoft Office; Word; Excel; PowerPoint; MS Project; ESD toolkit; Visio; Verification processes using Version 2


Tempero Ltd, November 2004 - April 2010 (part-time), fulltime 2010-April-2011
Online Community moderator

• Reviewing & deleting abusive messages & libel and copyright content on social media Face Book websites e.g. BBC 5 Live, Command and Duty (gaming), Winter Olympics, UEFA websites and BBC online messages boards (Blogs, Have Your Say, 606 Sports), Auto trader, Sony
• Deleting video files on X Factor and BBC You Tube

Freelance Web and Online Advisor for a number of organisations 2003-2010 only the most relevant to this role are listed. More details can be provided on request.

General Register Office (GRO) October 2006-December2007 (contractor)
Web Project Manager

• SEO optimizing and linking in search engines to increase GRO online presence
• Trained web team of 5 in web architecture and writing CMS content
• Developed & ran Away Day to develop Web team ethos & Work Plan 2006-7
• Scoped development of Tridion CMS templates with internal ONS web agency
• Coded GRO pages in HTML within Tridion CMS
• Wrote 300 web & intranet pages including sending out e-alerts every fortnight
• Set up blog for GRO
• Wrote and implemented Web marketing plan and strategy October 2007
• Developed and launched new GRO intranet January 2007
• Provided emergency web writing cover at weekends

Manchester Metropolitan University, September 2004 – July 2006
Lecturer BA Module: Internet & Networked information

• Ran and taught 100 plus students by weekly lecture and lab sessions on internet networks, internet libel and copyright
• Developed student use of Webct and online communication for dissertation

Bolton Council, Bolton Schools admissions website, October 2005 and March 2006
Web Writer and Editor freelance consultancy

• Designed and wrote 100 web pages in accessible & Plain English in Oracle

Health & Safety Executive, October 2004 – April 2005
Library Intranet Project Manager

• Set up Library intranet & trained 20 web editors in accessible web writing

Multiple Sclerosis Society, October 2000 – October 2003
Web Manager

• Launched MS Society new website in 2001
• SEO optimizing and linking in search engines to increase MS Society online presence
• Trained 70 editors (UK and regional editors) in Rational Media CMS and Plain English web writing
• Wrote and copyedited 500 plus pages of content and 200 plus PDFs including coding in HTML
• Developed online community message boards including training 10 community moderators with web agency Torchbox
• Presented Web Accessibility paper at Wales WICEAT Conference 2003
• Developed Web style guide 2001 for writing CMS pages
• Set up Web marketing plan and strategy 2002 and 2003
• Developed 10 regional and 5 branch sites within new house style
• Coordinated design and development of Wales and Scotland MS websites

The British Council
Various Information Officer roles 1986-1996
• Developed Marketing solution for the Information (Publications) Group
• Developed seminal international Teachers Magazine including writing and editing
• Produced wide range of British education course directories
• Ran customer satisfaction questionnaires and analysis
• Managed all British education Publications output
• Setting up and running exhibitions to wide range of educational customers

Hatchards 1987-8 and Bauermeisters Edinburgh 1984 (Bookshops)
• Researching books in print availability using microfiche databases and setting up and processing orders for customers

• Creative writing certificate, Open University 2007-8
• Online moderation certificate Strathclyde Caledonian University 2004
• Journalism certificate, Richmond Adult Education College 2002-3
• HTML and CSS Cascading style sheets: Symedia, London, 2001-2
• Chartered Institute of Marketing: Certificate in Marketing 1995
• University of Manchester MA in Development Policy Analysis 1999/2000
• University College London, PG Diploma in Library and information Studies 1986-88; included Communication of Research and Printing and Publishing
• Keble College, University of Oxford, BA Hons Modern History (2.1) 1981-84
• Karachi Grammar School, Pakistan 1975-1979, 3 A levels, 8 O Levels

Wrote Chorlton Philosophy Group 2011 Blog; Set up Book Club 2004; creative writer; knitter and make fused glass

References provided on request

References listed on Linked in
Skills (2) Rating
Blog Writing
Content Writing