Tessy Samuel

Freelance Writer, Public Relation Freelancer, & More

Location:Mississauga, Ontario, Canada
Website: http://ca.linkedin.com/pub/tessy-samuel/11/b82/b60
7 Skills

*Writing -- Experienced in writing, sourcing and editing articles, newsletter articles, blog posts, theatrical scripts and executive biographies

*Public Relations -- Experienced in writing and editing media kits, encompassing press releases, media advisories, e-blasts, backgrounders and factsheets as well as interfacing with media contacts and liasing media relations for special events

*Marketing and Communications -- Brand ambassador through product promotion, customer service, sampling, product education and field reports

*Social Media -- Strategic planning and execution of social media plans as well as writing, editing and maintaining of various social media vehicles


The Credit Valley Hospital Foundation January 2011 – July 2011

Communications Assistant
• Writing and editing media releases, advisories, backgrounders and e-blasts
• Creating, implementing and managing new interactive social media plan
• Writing, editing and managing content for social media vehicles – Facebook, Twitter, YouTube
• Creating, editing and managing Foundation website and Credit Valley Stories blog content
• Writing, editing and sourcing stories for InTouch community newsletter
• Writing and editing executive biographies for new Foundation board members

Communications Intern
• Drafting contect for social media vehicles - Facebook, Twitter, YouTube
• Creating and utilizing media lists for special events
• Event promotion through interfacing with media contacts
• Writing, editing and posting Credit Valley Stories blog pieces
• Drafting president & CEO’s all users hospital-wide messages
• Managing media and volunteers at annual fundraising event

InStore Focus May 2010 – July 2010
Promotional Marketing Representative for President’s Choice and Sun Rype
• Managing in store sampling and product promotions at special events
• Interaction with 200 – 500 customers on average, sampling to 200-350 customers per day
• Managing inventory through product usage
• Logging and reporting customer feedback
• Providng customer service and timely factchecking
• Providing qualitative and quantitative grassroots feedback through daily/weekly field reports

GoBee Industries February 2010 – May 2010
Promotional Marketing Representative for Coca-Cola
• Brand ambassador through product promotion and sampling
• In store brand activation at key retail locations
• Interacting with 300-600 cusomers on average
• Exceeding promotional target of 350 samples per day
• Promoting purchase of products through customer service and product knowledge
• Providing customer feedback through daily field reports

Mango Moose May 2009 – May 2010
Promotional Marketing Representative for Proctor & Gamble (Crest)and Teriyaki Experience
• In store brand activation through sampling and product promotion
• Meeting and exceeding daily promotional target of 200 interactions per day
• Providing customer and qualitative feedback on a daily basis
• Raising brand awareness at Gay Pride Parade through sampling and product education
• Exceeding promotional target of 5,000 interactions per day by 200%
• Promoting product purchase through coupons and competition analysis


Writing Skills
Writing media releases, advisories and backgrounders as well as e-blasts, advertorials and matte releases. Some experience in writing social media news releases.

Social Media
In depth knowledge of Facebook, Twitter, LinkedIn, MySpace, YouTube and Blogger. Creation and implementation of social media plan to establish an interactive and engaging online community which encompasses donors, sponsors, volunteers and staff from the Mississauga-Halton region by 2013.

Event Planning
Creating and implementing event documents such as critical paths, roles at a glance, media kits, menu and bevarage lists, guest lists, promotional advertising and post event media follow-up.

Experienced user of Mozilla Firefox, Internet Explorer, Microsoft Word and Microsoft Excel. Has a data entry speed of 75 wpm and proficient in creating and presenting Microsoft Powerpoint slide presentations.

Soft Skills
Giving effective speeches to audiences ranging from 50-500 people as well as creating presentations that engage and educate audiences. Musically inclined, Smart Serve Certified and has the ability to multitask in a variety of situations.


Public Relations Advanced Diploma
September 2008 – April 2011