Allison’s background encompasses traditional media, consumer product goods marketing and online community creation. This broad range of experience is an instrumental piece of Allison’s work with events that seek to provide exceptional content to attendees. Throughout her career, Allison has partnered with brands of all sizes to creative innovative marketing solutions. As the Managing Director of Sway Events LLC, she works closely with internal company teams to identify and accomplish marketing and sponsorship objectives with a primary focus on ROI. In her past lives at CBS, Clear Channel, Anheuser Busch and BigTent her clients ranged from consumer product goods giants including McDonald’s, Procter & Gamble, Anheuser Busch and Johnson & Johnson to regional favorites and entrepreneurs such as Garageband.com. She has sold sponsorships and executed events on events as varied as the Clute Mosquito Festival and Mom2.0 Summit. In addition to her work at Sway Events, Allison blogs and speaks at the Shift Summit to help educate small and medium sized business owners on social media. Allison is a graduate of the University of Oklahoma and currently lives in Northern California.