Friends (3)

Annie Rusk

Freelance Creative Writer & Internet Marketer

Location:Yorba Linda, CA, California, United States
Phone: 7143256901
2 Skills
Please visit for INTERNET MARKETING and for CREATIVE WRITING samples. Thank you :)

Dynamic people-person who has an incredible work ethic. Self-starting, independent worker who learns quickly and thrives in high pressure, deadline driven environments. Looking to obtain a career which utilizes my innate analytical and creative abilities and satisfies my drive to accomplish.

Performs well under high stress environment
Innovative mind
Resourceful problem solver
Knack for Internet Marketing strategies and analysis
Superior communication and writing abilities


August 2009-Present
Spinning Head Solutions Yorba Linda, California
Creative Director/Founder
Assist clients in product development and market placement
Develop all social media, SEO, website and promotional efforts and implement best industry practice
Perform market research and competition research and report on appropriate strategy for effective product positioning
Head all creative writing and design for press releases, website copy, marketing materials, and internet advertising
Build e-mail marketing campaigns, perform A/B split testing, report on results and make suggestions for improvement

August 2010-Present
Picabi Santa Ana, California
Marketing Manager (consultant)
Head all creative direction and copywriting for website, micro sites, sell sheets, marketing materials and press releases
Implement most current industry best practices in all areas of e-commerce
Perform all market research and competition research and report on appropriate strategy and product placement
Lead all Social Media and PR strategic efforts
Assist with new product development and expansion of Picabi into grocery markets

April 2010-August 2010 (on contract basis)
DRM Fountain Valley, California
Online Marketing Specialist
Develop and execute long term SEO and link building plans for all company websites
Increase traffic and conversion rate through promotional offers and interactive activities
Maintain, report, and provide recommendations for new product development
Monitor competitors and provide weekly analysis on how to improve brands
Develop email campaign strategy to increase sales, introduce products, improve conversion and acquire new customers
Implement most current industry best practices in all areas of e-commerce

2009 - 2010
Internet Marketing Technology LLC Costa Mesa, California
Administration Manager/Programming Director
Head of Programming for Google, Yahoo and Bing at current Search Engine Placement Company
Succeeded in reducing costs by 30 % within first two months of employment.
Creation of each clients' ads that is visible to advertiser and consumer on chosen search engine
Ensuring cooperation of procedures and overseeing overall performance as manager of the sales force
Performing Market research on SEM and SEO strategies for the company
Daily billing and accounting on QuickBooks and overall cost analysis
Responsible for design and construction of all promotional materials including: newsletter, logo design, business cards, and all advertising media

2006 - 2010
Omar's Exotic Birds Placentia, CA
Assistant Manager
Planning and ordering of merchandise by season to be displayed throughout the store
Grooming, hand-feeding babies and caring for boarders
Increasing company sales by promoting various avian products
Developing lasting relationships with customers to ensure loyalty
Increasing revenue by creating a highly successful avian toys and parrot jewelry for customers, which was strategically displaying as a point-of-purchase by the front counter

June – Aug 2008
Apparelscapes Pomona, CA
Project Manager/Buyer
Developed seasonal theme and conducted extensive trend research to effectively purchase merchandise for Apparelscapes display in the Farm Store
Created marketing plan for implementation of promotions, advertising, and sales goals during merchandising installment period
Supervised purchasing of appropriate fixtures, merchandise, display signs, tags for display
Produced and created a “Safari theme” display based on the trends of that season
Generated a 200% increase from previous sales period resulting in the highest sales volume for any installment

2004 – 2005
Nordstrom Costa Mesa, CA
Sales Associate
Responsible for assisting clients with their purchases and establishing personal relationships for future meetings
Assisted in visual merchandising by creating color stories that promoted sales
Received new inventory and sent old inventory to outlet stores
Diplomatically resolved any customer problems that occurred

Fall 2002 – June 2009
California Polytechnic University Pomona, CA
Bachelor of Science in Apparel Merchandise and Management
Minor in Marketing Management


Proficient in all MS office programs.
Extensive knowledge in Adobe Illustrator
Talented in jewelry and clothing design
Natural trendsetter