STRATEGIC MARKETING EXECUTIVE
Over 8 years’ experience driving strategic growth and product visibility for leading , corporate, media
and Marketing organizations. Highly competitive, passionate, persuasive and articulate, able to achieve
results others believed to be impossible. Experienced in Sales, Marketing, Project management,
Partnership Building and Product Management.
Demonstrated success record in:
.Branding, managing and positioning product lines.
.Distilling value, overcoming objections and securing hard to close deals.
.Experienced with both Branding and direct sales strategies and tactics for television, internet
.Motivating staff to peak performance levels.
.Proven record of initiative and success in Brand management, C-level relationship
development, writing, and project management within environments from small to large-scale
. Ad Campaign Management . Multi-media Marketing . Account Development
. Market Research . Competitive/Strategic Planning . Budgeting/ Forecasting
. Prospecting/ Client Cultivation . Direct Mail Marketing . Project Management
FIRST IMPRESSIONS MARKETING, Warner Robins, Georgia 2006 – Present
.Establish and implement strategic marketing goals for multichannel sales to meet corporate objectives
and increase market share and profitability of products and services, while increasing the confidence in
the Marketing services and products that we provide.
.Project sales, growth, and profit objectives and determine pricing policy across channels.
.Budget and attain sales and optimize profitability of the offering by adhering to marketing plan and
.Direct the marketing campaign design, development, and the media selection and target audience.
Collaborates with merchandising, analytics, creative and various other departments on these marketing
.Identify target market segments by demographics and/or characteristics.
.Engage in direct interaction with our customers to anticipate customer needs and identify solutions
which may include product extensions, new product development and services.
.Develop brand essence consistent across all mediums.
.Communicate details of multi-channel marketing programs to sales, customer service, operations, and
other departments involved with taking and fulfilling orders and campaigns.
.Manages the forecasting and promotional effectiveness and conduct test programs to measure
effectiveness of program.
.Develop and execute strategies and promotions based upon internal analysis provided by Analytics
.Responsible for primary and secondary research to identify market trends and customer understanding.
.Understand and adhere to all media and marketing legal and compliance measures.
.Develop and implement contingency plans based sales trends.
JANEK CORPORATION, Tuckerton, New Jersey 2005 – 2006
Regional Sales Representative
.Promoted and sold (OEM) electronic products and repair services to Domestic & international transit
Authorities for Buses.
.Established large-volume accounts with excellent levels of retention and loyalty by building
.Provided technical assistance & information to customers to prevent or resolve problems with product
.Maximized regional sales volume, resulting in added revenue of more than $7M.
.Communicated with customers, employees and other individuals to answer questions and explain
.Provided a full range of marketing efforts to include providing information and training to customers.
.**Secured the first 5 largest customers (including Government contracts).
.Represented company at various trade shows and industry conferences to promote company products &
.Worked closely with company executives to identify new business opportunities and routinely
participated in the sales process.
.Represented agency to clients; developed and recommended marketing programs; developed new
accounts; reactivated dormant client relations, deepened and broadened C-level and long term
ARMY NATIONAL GUARD, Macon, Georgia 2005 – 2006
Human Resources Specialist
.Coordinated orientations for newly enlisted and exit interviews for soldiers leaving the unit.
.Used analytical techniques to identify problems and develop conclusions and recommendations.
.Developed tables, charts, memos, reports, correspondence and other material, with accuracy, to meet
.Prepared initial work plans and draft reports based on existing procedures or observation of the activity
to be studied.
.Processed new hire paperwork, requests for transfer or reassignment, benefits, recommendations for
awards and arranged for awards ceremonies.
.Performed, updates, and coordinated requests for evaluations, to include responding to evaluation
.Performed reviews and updated employee rules and regulations and maintain the human resource information system and employee database.
.Maintained knowledge of legal requirements and government reporting regulations affecting
government HR functions.
REEDS CUSTOM LOG HOMES LLC, Atlanta, Georgia 2001-2005
Construction Project Manager
.Monitored project implementation through completion of Log Cabin home construction to include
building audits, conflict resolution, project budgeting and scheduling.
.Computed, recorded, and proofread data, records and reports.
.Managed multi-million dollar log Home development projects.
.Performed administrative and managerial tasks related to field office and personnel procedures.
.Ensured construction work is being done in accordance with plans and specifications.
.Recommended solutions to complex construction problems when needed.
.Acted as a liaison between contractor and client.
.Implemented directives, instructions, and policies received from home office and/or client.
.Attended scheduled construction site visits, preparation of construction related contracts/forms, bidding
and closeout of assigned projects.
.Maintained accurate records of construction via log, record drawings and preparation of related reports.
.Analyzed project profitability, revenue, margins, bill rates and utilization.
.Managed projects and served as primary liaison between client and multiple internal groups to ensure clarity
of goals and quality and adherence to deadlines.
U.S. ARMY (Active Duty), Fort Wainwright Fairbanks, Alaska 1997 – 2001
Lead Firefighter (Hazmat Technician /Basic Life Support)
.Prepared emergency evacuation procedures and emergency escape route assignments for buildings on
.Participated in continuous training in fire prevention inspection and suppression through both simulated &
.Conducted a complete incident analysis, such as incident surveys to completely identify hazardous materials
involved and to determine those that have been released, and to analyze surrounding conditions to identify
materials and containers involved.
.Established on-scene control procedures, including control zones and decontamination processing.
.Performed noninvasive emergency procedures, such as: conduct patient assessment and physical
examination, determine priority of care, monitor vital signs, perform CPR, and perform automatic external
.Prepared victim(s) for transport to a medical facility.
.Performed a variety of first aid measures, such as using direct pressure and/or tourniquets to stop bleeding,
checking windpipe for obstructions.
. Maintained knowledge and proficiency related to military Fire Department Rules and Regulations, fire
hazards, firefighting techniques, and related subjects.
Masters of Business Administration –Concentration in Marketing/Project Management, Touro College,(Finish 11/2011)
Masters of Business Administration- Concentration in Management, Grantham University, 2007
Bachelor of Arts in Business Administration- American Intercontinental University, 2005
Project Management Certificate- Excelsior College, 2005
Human Resources Specialist Training (42A)-U.S. Army training Center, 2005
Primary Leadership Development Course (PLDC)-U.S. Army Leadership Academy, 1999