Michelle Hanko

Freelance Branding Freelancer & Public Relation Freelancer

Location:Independence, Missouri, United States
2 Skills
Summary December graduate with specialties in corporate relationships, internal communication, brand management, and corporate and non-profit fundraising.
University of Missouri - Columbia, Mo. Bachelors of Journalism with an emphasis in Strategic Communication • Mark Twain Academic Scholarship, Donna Pulliam Memorial Service Scholarship • GPA: 3.11 • Dean’s List: 6 Semesters
Expected December 2011
UMB Financial Corporation - Kansas City, Mo. Marketing Communication Intern • Developing the corporate United Way Campaign Brand, Communication Plan and Events to secure sizable
donations and reach the $550,000 goal. • Managing, promoting, and reviewing satisfaction of all associate “Volunteer Time Off” opportunities • Editing and updating the Corporate Crisis and Business Resumption plans to be more user-friendly • Assisted in collecting over $32,000 in associate donations for Joplin relief - triple the expected amount
MU Office of Greek Life – Columbia, Mo. Strategic Communication Planner October 2010 – December 2010 • Prepared an executive presentation for university administrators to present to chapter National Councils and
Mizzou alumni about the new Greek Life Strategic Plan • Created all artwork; filmed and produced all videos
Panhellenic Association Executive Council – Columbia, Mo. Vice President of Public Relations January 2010 – December 2010 • Created a guide to greek life for media, which built trust with reporters, community members, and stakeholders • Initiated the use of social media for community relations and reputation management • Collaborated with the Wellness Resource Center to develop a ‘bystander effect’ awareness program • Conducted qualitative research by consulting with chapter leaders to improve and rebrand the new member
education program, “Greek2Greek”
Alpha Vice President of Philanthropy January 2009 – December 2009 • Directed a first-annual dodge ball tournament, Dodging Domestic Violence with Alpha Chi Omega • Hosted a first annual silent auction, raising over $3,100 in one evening – double the expected amount • Organized a day of service for over 200 participants
Bob Ludlam Aircraft Sales – Bethalto, Ill. Executive Sales Assistant June 2005 – August 2007 • Drafted and tracked press releases for nationwide media • Assisted with development and design of advertising collateral for use in business to business publications • Updated technology to increase efficient communication between branches • Compiled all sales-related activity in the aircraft industry for analysis
Activities and Projects • Member: American Advertising Federation (AAF) Mizzou, Griffith’s Leadership Society for Women • Alpha Chi Omega: 2010 National Convention Page and Dance Director of first place productions • Proficient in Adobe Photoshop, Indesign, and Illustrator and in Google Adwords
Chi Omega – Columbia, Mo.
May 2011- August 2011
Michelle Hanko Michelle.Hanko@gmail.com
• Achieved a Google Adwords keyword group click through rate of 4.55% for a start-up client on a $200 budget
Skills (2) Rating
Public Relations