Michael Potter

Freelance Copywriter & Content Writer

1499
Location:Pittsburgh, Pennsylvania, United States
Profile:https://www.freelanced.com/michaelpotter
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MICHAEL POTTER
Digital Goodness Since 1995

DIGITAL CREATIVE DIRECTOR • COPYWRITER • CONTENT STRATEGIST

portfolio HumdingerPGH.com
twitter Humdinger_mbp.com

ELEVATOR PITCH
16 Year Creative Vet with INNOVATIVE IDEAS, STELLAR EXPERIENCE and, oh yeah, AN MBA. Driven to inspire users, thrill clients, build brands and PUSH ENVELOPES MERCILESSLY.

LATEST NEWS
Hot 'next-gen' agency VICTORS & SPOILS selected my Social Commerce concept for their HARLEY-DAVIDSON HOLIDAY SHOPPING pitch and presentation!

A FEW CAREER HIGHLIGHTS

1. SET ALL-TIME RECORD FOR MOST ADVANCED TICKET SALES (NOT INCLUDING VAMPIRES)
Creative Director for three extensive digital campaigns for multi-billion dollar TWILIGHT motion picture franchise, including web, display, rich media, social media, user generated content, email, mobile and video.

2. GAVE AWAY 100,000 FREE BAGS OF SWEET POTATO FRIES LIKE THEY WERE HOT CAKES
Digital CD on 1st major Facebook campaign for Heinz/Ore-Ida featuring video, user generated content, sampling, coupons and rich media. All free bags were claimed in less than two days.

3. HELPED DRIVE THE TRAFFIC AGENCY TO $155 MILLION NEW BUSINESS WIN
Led ideation, design and development for all digital creative on successful pitch for Mitsubishi Motors account (Traffic was owned by The Cimarron Group).

4. PITCHED IN WITH J. WALTER THOMPSON ON $380 MILLION VICTORY
Served as Lead Digital Creative Director on pitch for Novell's global advertising account, leading ideation, managing production and participating in client presentations.

5. DELIVERED PROFITABLE USER EXPERIENCE FOR THE POSTAL SERVICE
Ran the design of information architecture and user experience for the USPS's first two e-commerce initiatives, which received consistent high usability ratings in nationwide user testing. 

6. CREATED VALUE FOR CLIENT BY ENTERTAINING CONSUMERS ON A SECOND SCREEN
Managed design and helped develop FOXPOP, a Blu-ray 2nd screen product concept pitched and developed for Fox Home Entertainment, the first such product to hit the market.

WHERE I'VE WORKED

Smith Bros. Agency (long-term freelance)
Pittsburgh (2010-2011)
Digital Creative Director

The Cimarron Group
Los Angeles (2007-2010)
Digital Creative Director

Humdinger Creative
Los Angeles/New York (2001-2007)
Principal - Creative Direction/Copy/Flash Animation

Margeotes Fertitta
New York (1999-2001)
Digital Co-Creative Director

Young & Rubicam
New York (1999-2001)
Creative Supervisor

CLIENT EXPERIENCE

Nestle Ice Cream
Heinz/Ore-Ida
Stouffer's
Warner Bros.
Fox Home Entertainment
Mitsubishi Motors
MGM Grand (Vegas)
Sony Electronics
Summit Entertainment
Condé Nast
Forbes
Bacardi USA
US Postal Service
US Army
Dr Pepper / 7UP
Fisher-Price
Whitehall-Robins
The Hollywood Reporter
Paramount Classics
Novell
McGraw-Hill
CNA Insurance
Banco Popular
Citibank
and many, many more...

EDUCATION

MBA - Marketing Emphasis
Penn State
1993-1995
Honors Graduate

Bachelor of Arts
Lehigh University
1986-1990
Economics Major

REFERENCES AVAILABLE UPON REQUEST
Skills (2) Rating
Copywriting
Content Writing