Aarti apartments, 1C, 1st floor, 207 A/2 Garfa Main Road, Safui Parar Moor, Kolkata 700078,
phone: +919903446237, +919474448204
A multifaceted creative designer, Sabyasachi has over two decades of experience in designing information from conceptualization to execution across different mediums and formats, from newspapers, magazines, books to web-based publications. Educated at NID under legendary design administrator Ashoke Chatterjee, his design serves functional utility wrapped in subtle aesthetics. As a result, the end-products have always been a delight to the target audience.
Sabyasachi is credited with introduction of blurbs in business newspapers in India way back in 1994 in Business Standard, redesign of Computers Today, the then premium infotech magazine from India Today Group, driving its sales up, design of Design Digest, profitable from second month, Mantra, a men’s magazine, Pitch (Advertising & Marketing magazine) with shoestring budget, retail e-magazine Mall Marketing Digest and Air Deccan’s in-flight magazine Simply fly. Times of India’s guide book on eating places, which was designed by him, is a case of practical application of design —marrying utility with aesthetics and thereby delighting its users.
A versatile creative thinker, he was instrumental in the design of Hindustan Times’ Mumbai edition and benchmarking the design with international standards. He created processes to sustain quality. Passionate, team player with hands-on approach, Sabyasachi’s forte has been varied from typography, illustrations to supplement text using various mediums, assisting editorial to bring clarity in the thoughts to guiding aesthetics of the product.
Although he has spent a major part of his career in news publishing industry, his intellectual depth and consumer insight makes him equally suitable for managing and implementing the science and aesthetics of design in other vehicles of communication.
EMIRATES BUSINESS 24|7, Dubai October 2008- Oct 2010
Managed the business newspaper, created processes to sustain quality, trained and motivated team members and designed related information products to supplement the mother brand. Also assisted the editor and the editorial team in clarifying thoughts, new story ideas and sections.
HINDUSTAN TIMES, Mumbai June 2005 – October 2008
Associate Art Director (Head of Art for Mumbai Edition)
Responsible for the design of the Mumbai edition, created processes, managed and motivated the team members to sustain quality of the product and maintain the brand-equity of the brand in the market. Also assisted the editor and the editorial team in clarifying thoughts and suggested new sections.
Designed Simplify in-flight magazine for Air Deccan after I left Hindustan Times.
TIMES OF INDIA, Delhi September 2002 – 2005
Responsible for all aspects of design and implementation for Sunday Times and the main paper, as well as NIE and Books.
Designed Pitch Magazine just before joining Times of India.
DORLING KINDERSLEY (INDIA) PVT. LTD, New Delhi January 1999 - March 2002
Executed design aspects as per the briefs given by the company's London office which were then sold in the international market.
SPECTRUM PUBLICATIONS 1995 - 1998
Designed in detail Design Digest (A Complete Design Magazine), Mantra (A Men's Lifestyle Magazine), and Global
(International Business Magazine focused on import and export).
ANANDA BAZAAR PATRIKA, New Delhi 1994 - 1995
Assistant Art Director
Created a design and alternative for Business Standard. Introduced blurbs in the daily, first time in newspapers in India.
LIVING MEDIA, New Delhi 1993 - 1994
Redesigned Computers Today within a month. The market savvy design touched the senses of the potential readers. The sales went up many-fold times.
TANGRAM DESIGN, The Kolkata-based design team 1990-1992
The job was The Calcutta Gallery for Victoria Memorial Hall. It was part of the Celebration of Calcutta's 300 years. The project was to design a gallery for Victoria Memorial Hall with whatever material they have on Calcutta and to present it in such a way that the common folks can link those items with the present scenario.
The whole space was divided into five parts. Landing of Job Charnock, History Wall, Film on Battle of Plassey, the Life of the British and the Indians at that time, a diorama showing the Old Chitpur and Esplanade with light and sound, the development in Education, Art, Science, and Politics, the freedom movement, and finally, Spirit Moves On or the Conclusion.
I was responsible for the implementation of the complete project, planned the money flow, kept the accounts of everyday expenditure and got the work done.
ADDITIONAL INFORMATION 1989-1990
Area of Creative Design
History Wall: How the British came to India and how they became the ruler of this country (Till 1911 Calcutta was Capital of British Empire).
A small diorama - Landing of Job Charnock in Gobindapur village.
Visual database of the complete project was done by me.
INDIAN PETROCHEMICALS LIMITED, Baroda 1989-1990
Worked with Plasticulture Group (Plastic use in Agriculture). Job was to design all communication
aspects of an International Seminar on Plasticulture Design Solutions: Audio-visual, Brochures, Posters,
Exhibition, and Everyday News Bulletin.
Also worked as a team member in the administrative area to start the Corporate Communication Group with the help of PR and Marketing Group.
THE TIMES OF INDIA, New Delhi 1988-1989
Worked as member of the design team for Corporate Dossier and Insight, the two supplements of The Economic Times and layout of Saturday Times.
Symbol and Logo Design for Webel Electro Ceramic Limited, Calcutta, 1993
Symbol and Logo Design for Educational Export and Fair growth Export, Mumbai, 1992
Symbol and Logo Design for Voluntary Health Association of India, New Delhi, 1989
Communication package on Industrial Safety for Indians
Petrochemicals Corporation Ltd., Baroda, 1987.
Brochure for Bremaco Energy System Limited, Mumbai, 1998
Brochure for Interra Software (India) Pvt. Ltd., Noida, 1998
Book Design for Appeal Advt. New Delhi, 1999. The book was on Rajasthan. Published by Rajasthan Tourism, the book has been given to different tour management companies outside India to attract tourists to Rajasthan.
NATIONAL INSTITUTE OF DESIGN, Ahmedabad 1987
Visual Communications (Graphic Design).
SKILLS: QuarkXpress, Abode Photoshop, etc. Understand illustrator, flash, indesign, but I never had to work. My job was to give ideas and get the best out from team. I can develop presentation, review information, explain and delegate work to teams.
LANGUAGES: English, Bengali and Hindi.