Robin Strelow

Freelance Magazine Designer & Graphic Designer

1491
Location:Longmont, Colorado, United States
Website: http://www.creativehotlist.com/r-strelow
Profile:https://www.freelanced.com/robinstrelow
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Resourceful creative design professional adept at implementing innovative, sophisticated marketing collateral and publications within the environmental, technology, lifestyle, and non profit industries. Devised and streamlined efficient, cost-effective work-flow methods, have been included on teams to develop mid–long-range strategic marketing plans, and have successfully managed creative teams. Congenial and cooperative communication style. Open to full-time and/or contract work.

E X P E R I E N C E:

O W N E R /
C R E A T I V E
D I R E C T O R
RobinStrelowDesign, Longmont, CO, 2001–present
Full-service graphic design office specializing in magazine design and production, marketing collateral, annual reports, DVD packaging/menu screens, advertising for print and web, and more.
Partial client list:
• Wiley-Blackwell, Hoboken, NJ
• Interweave, Loveland, CO
• Cambium Learning Group, Longmont, CO
• Penton Technology Media, Loveland, CO
• Rocky Mountain Institute, Snowmass, CO
• International Center for Post Graduate Medical Education, Evergreen, CO.

Interweave, a unit of Aspire Media, Loveland, CO, February 2008–March, 2011 (3 yrs. 1 mth.)
M A R K E T I N G
D E S I G N E R
Design and art direction of marketing materials for one of the nation’s most successful craft media companies. Projects included twice-annual product catalogs, identity, corporate advertisements (print, web, and interactive ads appearing in v-zines) for in house and out of house publications, media kits, sell sheets, DVD packaging, posters, displays, and collateral for trade shows.
• All design and prepress/production of pieces
• Copy writing, proofreading of advertising headlines
• Developed and managed production schedules
• Negotiated pricing with vendors
• Collaborated with marketing managers, designers, and VP of Sales and Marketing on advertising campaigns for the craft book division

Rocky Mountain Institute, Boulder, CO, 2005-2007 (2 yrs, 4 mths.)
A R T
D I R E C T O R
Art/creative direction of all strategic and direct marketing communications collateral, annual reports, research and consulting reports, presentations, and publications for non profit research and consulting organization.
Management responsibilities:
• Supervised and mentored in-house graphic designers (2)
• Coordinated all print buying and vendor cost analysis for print projects
• Art directed photo shoots
• Performed press checks on all pieces
• Trained staff in various software
• Researched and implemented best practices for green print design and production methods

Experimental Aircraft Association, Oshkosh, WI, 2003-2005 (2 yr, 1 mth.)
A R T
D I R E C T O R
Art/creative direction and management of production for EAA Sport Aviation magazine, a 160+ page, four color, monthly magazine for recreational aviation enthusiasts with a circulation of 170,000 worldwide. Led branding and visual direction of publication, produced and implemented complete redesign of magazine. Also responsible for design/production of 200 page annual program for EAA AirVenture, the world's largest recreational aircraft fly-in and airshow that takes place each July/August.
Management responsibilities:
• Hired and managed associate art director
• Led creative teams in the change from QuarkXPress to Adobe InDesign for production of all organization publications
• Implemented cost-effective monthly application of PDF workflow with commercial printer, saving EAA $250K in the first year

Penton Technology Media, Loveland, CO, 1991-2001 (10 yrs. 8 mths.)
A R T
D I R E C T O R
Business Finance magazine: Led redesign/relaunch effort of magazine as well as ancillary direct mail pieces and all marketing collateral. In charge of branding and visual direction of publication, custom publishing projects including advertisements, media kits and all printed collateral materials for this leading national financial business magazine. Maintained the design and art directed monthly publication and all ancillary products, including web site, advertisements, media kits and all printed collateral materials.
Management responsibilities:
• Art directed illustration and photography shoots
• Concepted visual ideas for covers and complex internal articles
• Performed press checks
• Managed and developed all design and production budgets for projects
* Left this company in August, 2001 but was retained for art direction and design of various projects on a contractual basis

Compute Publications, Greensboro, NC, 1988-1990 (2 years)
A R T
D I R E C T O R
Compute magazine: Oversaw all design for consumer magazine targeted to users of home computers. Management and supervision of two staff designers and several on-call production artists.
Management responsibilities:
• Supervised associate art director, two designers, and two freelance production artists
* In June of 1988 I was hired as assistant art director and was promoted to art director in May of 1989

E D U C A T I O N /
P R O F E S S I O N A L
D E V E L O P M E N T:
Bachelor of Fine Arts Degree program, Kent State University, Kent, OH
Major: Graphic Design

Associate of Arts Degree, Cuyahoga Community College, Cleveland, OH,
Major: Graphic Arts

Other: Adobe InDesign Masters Course, Seattle, WA, November, 2006

T E C H N I C A L
E X P E R T I S E:
• Adobe Creative Suite CS5 (InDesign, Photoshop, Illustrator)
• QuarkXPress
• Acrobat Professional
• Microsoft Office Suite

A W A R D S /
R E C O G N I T I O N:
American Inhouse Design Awards (2) sponsored by Graphic Design: USA;
• 2005-06 Rocky Mountain Institute Annual Report, March, 2007
• "Prosper Naturally" Research & Consulting marketing/communications system,
March, 2007
American Inhouse Design Award sponsored by Graphic Design: USA;
2004-05 Rocky Mountain Institute Annual Report, March, 2006
(see online portfolio for above pieces)
American Society of Business Press Editors, Bronze medal, April, 1999
40th Annual Western Publications Association Award of Excellence (Maggie),
Best Overall Design for a Trade Publication, Los Angeles, CA, April, 1997
40th Annual Western Publications Association Award of Excellence (Maggie),
Best Cover for a Trade Publication, Los Angeles, CA, April, 1997
Magazine and Booksellers, Gold medal, New York, NY, 1990
The Illustrators Club Third Annual Exhibition, Washington, DC, 1989
The DESI 12 Annual Awards Competition, sponsored by Graphic Design: USA,
New York, NY, 1989
PRINT’s DESIGN ANNUAL, 1988

P R O F E S S I O N A L
A F F I L I A T I O N S:
American Institute of Graphic Arts (AIGA), Colorado Chapter

E X T R A C U R R I C U L A R:
Photography, skiing, hiking, traveling, art history, health and physical fitness.

Portfolio and references provided upon request.
Skills (2) Rating
Magazine Design
Graphic Design